Trump Family's DeFi Platform Amasses $110M Ethereum Position

Trump's DeFi venture makes major Ethereum move

Amid a bustling Ethereum market, the Trump family's decentralized finance venture, World Liberty Financial, has been actively purchasing Ethereum. Over the past 12 hours, the project's address has reportedly expended $48 million in USDC to acquire 14,403 ETH at $3,333 per coin. Holding a significant position, the DeFi platform now maintains 33,629 ETH valued at nearly $110 million, making it its primary holding, followed by $63 million in USDT, according to Arkham Intelligence.

On January 20, 2025, Lookonchain disclosed the substantial acquisition by World Liberty Financial. Prominent Ethereum educator Anthony Sassano noted the developments, highlighting that President-elect Trump bolstered his holdings to approximately 18,700 ETH.

Echoing this observation, Ethereum developer Eric Connor tweeted about the significant transaction.

Arkham further detailed Trump's personal portfolio, which includes 496 ETH worth about $1.62 million, alongside 483 wrapped ETH and various meme coins. Recently, the World Liberty Financial team announced the completion of their token sale, achieving 20% of the total supply. Owing to overwhelming interest, an additional 5 billion WLFI tokens will be released. However, these DeFi governance tokens remain non-transferable and devoid of economic value, per the project's official site.

Interestingly, the Trump family is also expanding its Ethereum footprint by acquiring domain names such as TrumpCoin.eth and WorldLiberty.eth, fueling speculation around potential future ventures in the crypto space.

Despite these assertive bullish maneuvers by a sitting US president, Ethereum's spot market reflects little enthusiasm. Over the past 12 hours, ETH prices have declined by 5%, dropping from $3,440 to roughly $3,260 during the Asian trading session. Unlike Bitcoin and various altcoins that rallied recently, Ethereum remains subdued and under social media scrutiny, unable to reclaim the $4,000 mark since early December.

Even more concerning, the ETH/BTC ratio descended to its lowest in almost four years, reaching 0.030 over the weekend per Tradingview data. According to analysts, while Trump's inauguration and the performance in crypto derivatives might rejuvenate ETH prices toward $4,000, the immediate impact has yet to manifest.

Ultimately, Donald Trump's ambitious Ethereum acquisitions have yet to foster upward price momentum, leaving ETH prices largely unresponsive.

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Alexey Bondarev

Alexey Bondarev is the Head of Content at Yellow.com, having reported on crypto for the last 10 years. He specializes in in-depth Research and Learn pieces, with a focus on analytical reporting, industry context, and the bigger forces shaping crypto, from the AI era and security technologies to fintech innovation. He believes that everything digital will imminently overcome everything analogue and is working hard to make that come true.

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