應用商店
錢包

從「邊玩邊賺」到「邊玩邊擁有」:Web3 遊戲到 2025 年的演變歷程

Kostiantyn TsentsuraSep, 04 2025 17:51
從「邊玩邊賺」到「邊玩邊擁有」:Web3 遊戲到 2025 年的演變歷程

區塊鏈遊戲產業已從不可持續的代幣炒作,徹底轉型為成熟的數碼資產經濟。縱使早期模式失敗,但至 2025 年用戶參與錢包數已達 5,000 萬,並以可持續代幣經濟學累積寶貴經驗。

這場變革絕非語義上的轉變,它標誌整個產業從戲劇性崩盤中吸取教訓,構建出讓玩家真正擁有數碼資產的長遠遊戲體驗,而非只單純提取代幣。

轉型背景是市場大幅回調:投資額由 2021 年的 55 億美元急跌,至 2023-2024 年間穩定在每年 15 至 24 億美元。然而,用戶參與度卻創下新高。大型項目如 Axie Infinity 收入暴跌 99.7%,令業界明白炒作型代幣經濟並不能支撐真實遊戲體驗。

但正因這些失敗,帶動出更完善的基礎建設、法規明朗化與創新商業模式,為 Web3 遊戲大規模普及鋪路。

目前,區塊鏈技術不再主導遊戲體驗,而是提升之。傳統大廠如 Ubisoft、Square Enix 投資數十億於 Web3 合作,卻同時維持對遊戲品質的專注。

早期模式的瘋狂起落

Web3 遊戲產業由 2021 年起經歷爆炸式增長,受疫情與加密貨幣投機潮推動。Axie Infinity 成為代表作,2021 年 8 月創下每周 2.75 億美元收入及 270 萬用戶,仿佛證明「邊玩邊賺」能促進經濟發展;尤其在菲律賓,巔峰期有 40% 玩家收入超過最低工資。

然而,這些成功掩蓋住嚴重結構問題。AXS 治理代幣結合無上限的 SLP 獎勵代幣,產生極度不穩的經濟動態。玩家入場要花超過 400 美元買三隻 NFTs,門檻極高;獎學金制度更令早進者與機構玩家壟斷財富。

崩潰來得極快。到 2022 年底,Axie Infinity 每周收入暴跌至 98.8 萬美元,跌幅達 99.7%,證明提取式經濟根本不可持續。SLP 代幣從 0.40 美元跌至 0.004 美元,激勵盡失。活躍用戶由 270 萬跌至 25 萬,NFT 地板價由 340 美元淪為 6 美元。

Play-to-earn 生態系內其他例子如 StepN,活躍用戶 230 萬,GMT 代幣下跌 85%,GST 暴跌 99%。其內部分析指若全球一半人口參與,平台每月需 900 億美元作獎勵,從數學上已註定不可實現。

這些失敗並非獨立事件,而是早期 Web3 遊戲設計根本性的經濟缺陷。過度通脹、死亡螺旋、過分關注投機而非遊戲體驗,觸發玩家信任與資本的崩壞循環。

基礎設施革新實現可持續體驗

雖然早期經濟模式徹底失敗,2021-2025 年間卻迎來技術基礎建設重大發展,為可持續 Web3 遊戲打下基礎。最關鍵進展是 Layer 2 擴容方案,大幅降低交易成本:以往以太坊主網處理 NFT 操作,費用高達 50-200 美元以上,現在 Polygon、Immutable X 等平台已壓到一分錢以下。超過 99% 的減價徹底移除玩家互動與微交易的最大障礙。

Polygon 成為主流遊戲基礎設施,處理每秒 38.16 筆交易,理論可達 714.3 TPS,並計劃 2025 年 7 月升級至 1,000 TPS,最終瞄準「Gigagas」級十萬 TPS。平台 2025 年 2 月已佔 37% Web3 遊戲項目、市場 250 萬遊戲用戶,顯示基建改進直接推動用戶採納。

Immutable X 則以 ZK-STARK 技術創零油費交易,容量達每秒 9,000 筆,完全剷除用家門檻。因專注遊戲體驗,吸引 Ember Sword 等多款大作由 Polygon 遷移,證明針對遊戲的基建更能贏市場。

NFT 標準由基礎 ERC-721 進化到 Token-Bound Account(ERC-6551),令遊戲 NFT 可擁有其他資產及跨遊戲累積歷史,支持真正「數碼資產擁有權」而不只是單一代幣,角色裝備、成就、關係可延續於不同遊戲。

跨鏈協議如 Chainlink CCIP、LayerZero Omnichain,實現資產跨區塊鏈 3 秒內轉移,打造統一遊戲經濟體,資產可於多遊戲平台無縫移動。結合 ERC-4337 帳戶抽象,支援免油費、社交恢復、Web2 認證等,全面破除大眾用戶技術障礙。

經濟模型超越投機,邁向成熟

由「邊玩邊賺」轉型「邊玩邊擁有」,遊戲經濟重塑為可持續價值創造,而不止於炒幣。Play-to-own 著重於真實擁有數碼資產、跨遊戲用途、社群治理、通縮模式創造稀缺性價值。這針對早期模式核心失敗,但保留區塊鏈遊戲的獨特優勢。

成功的 Play-to-own 模式經濟架構截然不同。不再無限發行代幣促玩家參與,而是設上限、市場活動定期銷毀代幣、設多種用途沉澱需求。以 BNB 為例,其通縮模式自 2023 年規則銷毀已減流通量 31%,以稀缺推升價值。

分利機制亦優化,把全生態參與者納入而非只從玩家抽水。現時大部分 Web3 遊戲平台會把 15-25% 收入分給玩家,45-60% 給開發商(含二級市場抽佣)、15-25% 分配平台設施、10-15% 作社群治理金庫。多方參與確保生態長遠發展,不再只圖短期炒作。

Web3 遊戲整體 ARPU(每用戶平均收入)每年達 30-50 美元,高於傳統手機遊戲(15-25 美元)。Web3 RPG 每用戶年收入 30.90 美元,遠高於原神的 1.64;動作類則 52.69 美元,遠甩 Call of Duty Warzone 的 0.18 美元。這反映加密用戶參與度高,亦得益於真正資產擁有權。

DeFi 協議進一步為遊戲資產帶來玩法外收益:如用 Aave 質押取得 2-15% 浮動利率貸款、提供流動性得 20-100% APY、NFT 質押回報 5-25% 等。資產不再只是娛樂消費,而是具產值的金融工具,同時維持其遊戲本質。

市場數據證明可持續發展

縱然早期經濟模式崩壞,Web3 遊戲於 2024-2025 年間仍錄得驚人用戶增長及成熟。與遊戲互動錢包數衝上 5,000 萬歷史新高,Web3 遊戲佔區塊鏈總活動 44-45%,證明可持續模式能驅動真實用戶參與,突破單靠炒作的興趣。

地區採納分佈上,Web3 遊戲在新興市場尤其快,因數碼資產擁有權原身具實際經濟價值。菲律賓全球領先,19.9% 加密流量流向遊戲平台,東南亞整體年增遊戲時長達 53.2%。這些地方能夠由 Web3 遊戲創造真實經濟機遇,而非單純娛樂。

現時成功案例證明 play-to-own 模式的可持續性。Pixels 於 2024 年第二季獨立錢包數達 4,800 萬,主打可持續 VIP 月費模式並兼顧免費遊玩;遷移到 Ronin Network 48 小時內用戶激增 10 倍,反映基建升級直接推動用戶增長。

傳統遊戲公司亦積極通過大型合作和投資驗證 Web3 潛力。Square Enix 出售古墓奇兵系列換取 3 億美元資金,專注投入 Web3 發展;Ubisoft 則成為首批... partnerships with Immutable, Oasys, and multiple blockchain platforms. These investments represent strategic rather than speculative approaches, focusing on technology integration rather than token speculation.

與 Immutable、Oasys 及多個區塊鏈平台建立合作夥伴關係。這些投資屬於策略性而非投機性,重點放在技術整合而非代幣炒賣。

Investment patterns show market maturation, with 65% of 2024 funding directed toward teams with previous gaming successes compared to 30% in 2022. This suggests capital allocation shifting from pure speculation toward sustainable business model development by experienced gaming professionals.

投資模式顯示市場趨於成熟,2024 年有 65% 的資金投入曾經於遊戲行業取得成功的團隊,而 2022 年僅為 30%。這反映資金配置正由純投機轉向資深遊戲專業人士建立可持續業務模式。

Traditional gaming integration accelerates adoption

傳統遊戲整合加快市場採用

The involvement of established gaming companies represents perhaps the most significant validation of Web3 gaming's evolution toward sustainability. Twenty-nine of the top 40 global gaming companies now actively invest in Web3 projects, with seven developing in-house blockchain games and others forming strategic partnerships. This institutional adoption demonstrates recognition that blockchain technology can enhance rather than replace traditional gaming experiences.

大型遊戲公司參與可能是 Web3 遊戲走向可持續發展最具份量的認同。目前全球最大 40 間遊戲公司中,有 29 間正積極投資 Web3 項目,當中 7 間自家開發區塊鏈遊戲,其他則建立策略合作關係。這種機構級採納展現行業共識,認為區塊鏈技術可以提升而非取代傳統遊戲體驗。

Ubisoft leads traditional gaming Web3 adoption through multiple strategic partnerships including Immutable for seamless blockchain integration, Oasys for Champions Tactics development, and validator roles on the Ultra blockchain. Rather than creating standalone crypto games, Ubisoft focuses on integrating blockchain features into existing franchises while maintaining AAA production quality and mainstream accessibility.

Ubisoft 透過多個策略合作領導傳統遊戲進軍 Web3,包括與 Immutable 合作無縫整合區塊鏈、Oasys 協作開發 Champions Tactics、及成為 Ultra 區塊鏈的驗證節點。Ubisoft 沒有開發獨立加密遊戲,而是專注於將區塊鏈元素融入現有知名系列,同時保持 AAA 級製作質素及主流玩家易於接觸。

Square Enix took an even more aggressive approach, divesting traditional assets to fund Web3 development. The company's sale of its Western studio portfolio for $300 million specifically funded blockchain gaming initiatives, including the Symbiogenesis NFT project and multiple partnerships with Web3 gaming platforms. This capital reallocation demonstrates strategic commitment beyond experimental dabbling.

Square Enix 採取更進取策略,把傳統資產出售以投入 Web3 研發。公司以 3 億美元出售其西方遊戲工作室組合,專門用於資助區塊鏈遊戲相關項目,包括 Symbiogenesis NFT 計劃及多項與 Web3 遊戲平台的合作。這種資本重分配反映公司對 Web3 發展的戰略承諾,超越純試驗性嘗試。

Epic Games' policy evolution allowing Web3 games on the Epic Games Store provided crucial mainstream distribution access, with 81 Web3 games onboarded in 2024. This development addressed a key adoption barrier by providing Web3 games access to traditional gaming audiences through familiar platforms rather than requiring specialized cryptocurrency knowledge for discovery and download.

Epic Games 改變政策,允許 Web3 遊戲登陸 Epic Games Store,為業界帶來主流分發渠道,2024 年已上架 81 款 Web3 遊戲。這舉措打破重大採用障礙,使用戶可經熟悉的平台接觸 Web3 遊戲,毋須仰賴加密知識發現及安裝遊戲。

Platform partnerships demonstrate focus on user experience rather than tokenization. Successful integrations prioritize blockchain features as optional enhancements rather than central gameplay mechanics. Games like NFL Rivals generate $5 million in NFT trading volume while remaining accessible to users who prefer traditional gaming experiences without blockchain interaction.

平台合作著重用戶體驗多於代幣化。成功的整合方案會把區塊鏈特性作為可選增值功能,而非遊戲核心。類似 NFL Rivals 這類遊戲,雖然 NFT 交易額高達 500 萬美元,仍然讓偏好傳統遊戲體驗、毋須區塊鏈操作的玩家輕鬆參與。

Regulatory clarity supports institutional investment

監管明朗化支持機構投資

The regulatory landscape for blockchain gaming matured significantly from fragmented early approaches toward coordinated frameworks supporting innovation while protecting consumers. The September 2025 joint SEC and CFTC initiative represents a watershed moment, providing clear guidance that registered exchanges can facilitate spot crypto asset trading while establishing coordinated regulatory oversight. This clarity removes regulatory uncertainty that previously deterred institutional investment and mainstream adoption.

區塊鏈遊戲監管環境大幅成熟,從早期零散措施演變為協調框架,既鼓勵創新又保障消費者。2025 年 9 月由美國 SEC 及 CFTC 聯手的舉措為重要分水嶺,清楚指引註冊交易所可提供現貨加密資產交易,並建立協同監管。這種明確指引消除以往阻礙機構投資與主流應用的不確定因素。

The European Union's MiCA implementation created comprehensive licensing frameworks for crypto asset service providers, with full application beginning December 30, 2024. While creating compliance costs for smaller developers, MiCA provides regulatory certainty that enables long-term business planning and institutional investment. The 18-month transitional period through July 2026 allows existing projects to achieve compliance without immediate disruption.

歐盟 MiCA 條例為加密資產服務商建立全面牌照制度,2024 年 12 月 30 日起全面實施。雖然這對小型開發商帶來合規成本,但 MiCA 提供監管穩定性,方便長遠規劃及吸引機構投資。18 個月過渡期至 2026 年 7 月,允許現有項目有序達標,免受突變衝擊。

Asia-Pacific approaches vary by jurisdiction but generally trend toward regulatory clarity rather than prohibition. Japan's Financial Services Agency is revamping cryptocurrency gaming laws with focus on AML, data protection, and tax implications while maintaining support for innovation. Singapore's Payment Services Act provides clear licensing frameworks that appeal to institutional players, while South Korea and India maintain more restrictive approaches that limit market development.

亞太地區政策因地不同,但普遍趨向明朗化多於直接禁止。日本金融廳正改革加密貨幣遊戲法例,注重反洗錢、數據保障及稅務,同時維持創新支援。新加坡《支付服務法案》就提供明確牌照分級,吸引機構參與。韓國及印度則較為嚴格,限制市場發展空間。

Tax treatment evolution reduces barriers to mainstream adoption. The IRS clarified that virtual currencies within games aren't taxable if they remain within game environments, addressing concerns about frequent micro-transaction taxation. This guidance enables traditional gaming mechanics while preserving tax obligations for actual cryptocurrency conversion.

稅務政策演進降低主流應用門檻。美國國稅局(IRS)明言,只要虛擬貨幣仍留在遊戲內就毋須課稅,釋除業界對頻密微交易課稅的疑慮。此舉容許傳統遊戲機制運作,同時保留將密貨兌換成法幣時的正常稅務責任。

Industry self-regulation initiatives complement government frameworks through standards development and best practices. The Asia Blockchain Gaming Alliance promotes ecosystem development and startup incubation, while technical standards like ERC-6551 for token-bound accounts provide interoperability frameworks that enable cross-platform asset utility.

業界自律與官方監管互為補充,通過制定標準與最佳實踐推動行業發展。亞洲區塊鏈遊戲聯盟推動生態構建與初創育成,而如 ERC-6551 等技術標準為代幣賬號建立跨平台資產互通基礎。

Technical foundations enable mainstream experiences

技術基礎推動主流體驗

Account abstraction through ERC-4337 represents perhaps the most important technical development for mainstream Web3 gaming adoption. This technology enables gasless transactions, social recovery mechanisms, and Web2-style authentication that eliminates technical barriers preventing traditional gamers from accessing blockchain gaming experiences. Players can use social login integration through Google or Facebook while developers cover gas costs for user acquisition, creating familiar onboarding experiences identical to traditional gaming.

賬戶抽象(ERC-4337)被認為是推動 Web3 遊戲邁向主流的重要技術突破。此方案支援免 gas 交易、社交恢復、及仿 Web2 的登入驗證,大大降低傳統玩家進入區塊鏈遊戲的技術門檻。用戶可用 Google 或 Facebook 直接登入,開發者負擔用戶 gas 費用,令 onboarding 體驗與一般傳統遊戲無異。

Zero-knowledge proof integration provides privacy-preserving gaming mechanics previously impossible in traditional games. Hidden information games like poker and strategy games with fog of war can now prove game state validity without revealing player strategies, while anti-cheat systems use cryptographic verification to prevent manipulation. These capabilities create genuinely new gaming experiences rather than simply adding blockchain features to existing mechanics.

零知識證明技術帶來前所未有的隱私保護遊戲機制。像撲克、含戰爭迷霧的策略遊戲等隱藏資訊類型,現在可在不公開玩家策略下驗證遊戲結果。反作弊系統亦可透過加密認證阻止不當操作。這些技術真正創造出全新體驗,不只是為現有遊戲加點區塊鏈功能那麼簡單。

The evolution from simple NFT ownership to Token-Bound Accounts enables sophisticated gaming mechanics where NFT characters can own equipment, accumulate achievements, and maintain relationships across multiple games. This technical capability supports genuine digital ownership rather than simple token possession, allowing assets to develop utility and value through player progression rather than market speculation.

NFT 由單純「擁有」進化到 Token-Bound Accounts(代幣綁定賬戶),讓 NFT 角色可以裝備道具、積累成就,並能橫跨多遊戲建立關係。這種技術帶來真正數碼擁有權,讓資產因玩家進程而具備實用性與價值,而非僅僅依靠市場炒作。

Cross-chain interoperability protocols achieved sub-3-second asset transfers across blockchains, creating unified gaming economies where items maintain utility across different games and platforms. This interoperability enables business models where developers share revenue from assets that provide utility in their games, creating alignment between different gaming projects rather than zero-sum competition.

跨鏈協議實現 3 秒內資產轉移,開創多遊戲共用的統一經濟體。物品跨平台保留功能,有助開發商分成來自不同遊戲的資產收益,推動協同共贏而非零和遊戲。

Scalability improvements through Layer 2 solutions and specialized gaming blockchains achieve transaction costs and processing speeds comparable to traditional gaming infrastructure. Polygon's gaming optimization processes 38.16 TPS with theoretical capacity reaching 714.3 TPS, while upcoming upgrades target 100,000 TPS capability. These performance metrics enable real-time gaming mechanics without blockchain limitations constraining game design.

擴容技術(Layer 2 及專用遊戲區塊鏈)大幅提升效能與降低成本,交易速度及處理量媲美傳統遊戲。Polygon 為遊戲優化後,實際達到每秒 38.16 筆交易,理論上可達 714.3 TPS,将來升級目標更達 10 萬 TPS。這些表現令區塊鏈遊戲設計不再受限,實現真正即時互動。

Global adoption patterns reveal sustainable growth

全球採用格局顯示可持續增長

Web3 gaming adoption demonstrates clear geographic patterns that reflect both economic opportunity and technological infrastructure development. Southeast Asia dominates adoption with 53% of global players and 53.2% year-over-year increases in gaming time, driven by regions where digital asset ownership provides tangible economic value beyond entertainment. The Philippines leads globally with 19.9% of crypto web traffic directed to gaming platforms, demonstrating how Web3 gaming creates genuine economic opportunity rather than mere speculative interest.

Web3 遊戲採用率呈現鮮明地理分布,既反映經濟機遇,亦見科技基建成熟度。東南亞主導整個市場,佔全球玩家 53%、遊戲時數按年增長 53.2%。當地用家不只為娛樂,更通過數碼資產獲取實質經濟回報。菲律賓佔全球最高,接近 19.9% 加密流量流向遊戲平台,證明 Web3 遊戲不單是炒作,更是經濟機會。

Market size projections vary significantly but consistently show substantial growth potential. Conservative estimates project the Web3 gaming market reaching $28.86-$184.06 billion by 2030-2035, while aggressive projections suggest $614.91 billion by 2030. These ranges reflect uncertainty about adoption speed rather than fundamental market viability, with the industry demonstrating consistent user growth despite early model failures.

市場規模預測有差異,但全部一致指向強勁增長。保守估計 2030-2035 年 Web3 遊戲市場可達 288.6 至 1,840.6 億美元;進取推算更高達 6,149.1 億美元。這反映普及速度雖有不確定性,但行業增長長期穩健,早期模式失敗仍然無損吸引新用戶。

Current user engagement metrics validate long-term sustainability rather than speculative bubbles. The industry achieved 50 million wallets interacting with games in 2024 - an all-time high - while Web3 gaming accounts for 44-45% of all blockchain activity. Daily active wallet counts reached 2.8 million, representing 28% of all dapp activity, demonstrating that blockchain gaming provides sufficient utility to sustain genuine user engagement.

現時用戶參與數據證明長期可持續發展而非投機泡沫。2024 年有 5,000 萬個錢包與遊戲互動,創歷史新高。Web3 遊戲佔區塊鏈整體 44-45% 活動量,每日活躍錢包 280 萬,佔全體 dapp 28%,說明區塊鏈遊戲的實用性能長期維持玩家參與。

Revenue generation patterns show Web3 gaming achieving superior monetization compared to traditional models. Overall Web3 ARPU ranges from $30-50 annually versus $15-25 for traditional mobile games, with specific genres showing even larger advantages. This revenue premium reflects both higher engagement levels among crypto-native users and the value-accrual benefits of true digital ownership creating stronger psychological connections to in-game assets.

收入模式顯示 Web3 遊戲變現能力明顯優於傳統模式。Web3 遊戲全年每用戶平均收入(ARPU)介乎 30-50 美元,傳統手機遊戲僅 15-25 美元,某些類別優勢更加明顯。這種溢價來自加密用戶高參與度以及資產真實數碼擁有權,提升玩家對遊戲資產的歸屬感。

Geographic distribution reveals Web3 gaming's particular strength in emerging markets where traditional financial systems provide limited economic opportunities. Countries like Nigeria (73% cryptocurrency ownership), South Africa (68%), and Vietnam (54%) show disproportionately high Web3 gaming adoption rates, suggesting the technology addresses genuine economic needs rather than merely providing entertainment value.

地域分布反映 Web3 遊戲在新興市場的優勢,這些地方傳統金融系統難以提供足夠經濟機遇。尼日利亞(加密貨幣持有率 73%)、南非(68%)、越南(54%)等國家,Web3 遊戲採用尤為顯著,證明技術切合經濟需要,不僅止步於娛樂價值。

Sustainable economic design principles emerge

可持續經濟設計原則浮現

The evolution from extractive play-to-earn models toward sustainable play-to-own economies demonstrates clear design principles that distinguish successful projects from failed speculative ventures. Successful Web3 games prioritize gameplay quality over earning mechanics, implement deflationary tokenomics withmultiple utility sinks, and create genuine asset utility rather than speculative value. These principles address the fundamental flaws that caused early model failures while preserving blockchain gaming's unique benefits.

多樣化資產用途設計,令資產具備實際用途而唔只係投機價值。呢啲原則針對咗早期模型失敗嘅根本缺陷,同時保留區塊鏈遊戲獨特優勢。

Tokenomics design evolved from unlimited inflationary minting toward fixed supply caps with regular burn mechanisms. BNB's successful deflationary model provides a template, using formula-based quarterly burns that reduced circulating supply by 31% since 2023 while creating scarcity-driven value appreciation. Gaming implementations apply similar principles through upgrade costs, marketplace fees, and governance participation requirements that create natural token demand pressure.

代幣經濟設計由無限增發改為固定供應上限同定期銷毀機制。BNB成功嘅通縮模型提供咗參考——以公式化季度銷毀,自2023年起已減少咗31%流通供應,同時推高稀缺價值。遊戲應用方面,通過升級成本、市集手續費、同治理參與要求等,製造自然嘅代幣需求壓力,都係類似原則。

Revenue sharing mechanisms align all ecosystem participants rather than extracting value from players for developer profit. Current successful models allocate 15-25% of revenue to players through various mechanisms, 45-60% to developers including perpetual secondary market royalties, and remaining percentages to platform infrastructure and community governance. This multi-stakeholder approach creates sustainable long-term alignment rather than zero-sum extraction.

收入共享機制令整個生態圈利益一致,唔再只係由玩家貢獻畀開發商賺錢。現時成功案例會分配15-25%收入俾玩家(經唔同方式),45-60%分配畀開發團隊(包括二級市場永久分利),其餘份額畀平台基建同社群治理。多方利益共存,造就長遠可持續發展,而唔係零和遊戲。

Asset evolution systems provide intrinsic value development rather than speculation-dependent pricing. NFTs gain stats, abilities, and utility through player progression, reducing incentive to sell quickly while increasing emotional attachment. Cross-game utility creates network effects where assets become more valuable as additional games integrate them, providing genuine utility scaling rather than artificial scarcity.

資產進化系統令NFT本身逐步增值,而唔再單靠炒賣預期。玩家升級過程令NFT獲得能力、屬性同使用價值,減少速賣動機,加強玩家情感聯繫。跨遊戲實用性則創造網絡效應,越多遊戲整合同一資產,其價值同用途就自然升級,而唔係靠人為製造稀缺。

Community governance through DAOs enables player participation in economic parameter adjustment, content approval, and revenue distribution decisions. This democratic approach ensures economic models can adapt to changing conditions while maintaining player trust and engagement. Token-based voting creates genuine stakeholder participation rather than extractive relationships between players and developers.

社群治理(DAO)令玩家可直接參與經濟參數設定、內容審批同收入分配等重大決策。咁樣嘅民主架構,可以確保經濟模型隨時因應需要調整,又保證玩家信任同投入度。用代幣投票,帶出真正持份者參與,而唔只係玩家同開發商對立。

AI integration transforms gaming experiences

Artificial intelligence integration represents one of the most promising technological developments for Web3 gaming's future evolution. AI-driven personalization enables dynamic content generation, procedural asset creation, and personalized gaming experiences that increase player engagement while reducing development costs. These capabilities create genuinely new gaming experiences rather than simply adding blockchain features to existing mechanics.

AI人工智能融入被視為Web3遊戲未來最具潛力嘅重大技術發展。AI推動個人化,帶來動態內容生產、自動化資產創造同度身訂造嘅遊戲體驗,提升玩家投入感之餘同時降低開發成本。呢類功能真係創造咗新類型遊戲體驗,而唔止係加條區塊鏈條件喺傳統玩法度。

Current AI applications include text-to-image, text-to-video, and text-to-3D-model tools that enable player-created unique assets with verifiable blockchain ownership. Procedural content generation creates unlimited variations of quests, levels, and puzzles while maintaining coherent game worlds. AI-powered NPCs demonstrate memory, emotional intelligence, and dynamic conversations that evolve based on player interaction history.

現時AI應用包括文字生成圖像、影片、同3D模型等工具,俾玩家可以創作獨一無二並可驗證擁有權嘅資產。自動生產劇本、關卡同謎題令遊戲內容多變兼一貫。AI NPC則具備記憶力、情感智能同會隨玩家互動歷史變化對話內容,成為更有活力角色。

Cross-game AI interoperability enables characters to maintain relationships and experiences across multiple gaming platforms. Natural-language APIs allow AI agents to navigate complex virtual worlds and interact with other characters, creating persistent digital identities that transcend individual game boundaries. This capability supports play-to-own models by creating genuine asset utility across gaming ecosystems.

跨遊戲AI互通性可以令角色建立同維持跨平台經歷同關係。自然語言API令AI代理可以遊走複雜虛擬世界並互動,建立持續數碼身份,唔受單一遊戲所限。呢種能力支持“Play-to-Own”模式,令賦予資產真正跨生態圈用途。

Economic applications include AI-driven dynamic balancing using deep reinforcement learning to prevent hyperinflation and maintain sustainable in-game economies. AI agents can automatically adjust reward rates, asset prices, and economic parameters based on player behavior patterns and market conditions, providing responsive economic management without manual intervention.

經濟上,AI通過深度增強學習動態平衡遊戲內經濟,防止超通脹,保持可持續。AI代理會自動依據玩家行為同市場狀況調整獎勵、資產價格及經濟參數,時刻持續自動管理遊戲經濟,唔需要手動干預。

Future developments projected for 2027-2030 include fully autonomous AI agents managing in-game economies, cross-platform asset optimization, and personalized content generation that adapts to individual player preferences. These capabilities enable sophisticated gaming experiences while maintaining economic sustainability through automated balancing mechanisms.

未來(2027-2030)發展預計會有全自動AI代理管理遊戲經濟、跨平台資產優化、同根據玩家偏好個人化內容生成。自動平衡之下可以玩到更複雜更平衡嘅遊戲體驗。

Environmental sustainability drives innovation

Environmental concerns about blockchain gaming's energy consumption drove significant innovation toward sustainable technical solutions. Ethereum's transition to Proof-of-Stake reduced energy consumption by 99.5%, while Layer 2 scaling solutions like Arbitrum and Polygon minimize mainchain resource usage by processing transactions off-chain. These improvements address environmental criticism while enabling better gaming performance through reduced costs and faster processing.

區塊鏈遊戲高能耗問題令行業積極推動可持續技術改革。以太坊轉用Proof-of-Stake令能源消耗減少99.5%;Layer 2方案如Arbitrum同Polygon則將交易搬離主鏈,大大減低耗能同成本兼提升遊戲性能。呢啲改進一方面回應咗環保批評,一方面改善效能。

Current blockchain gaming primarily utilizes energy-efficient consensus mechanisms rather than energy-intensive Proof-of-Work mining. Major gaming platforms operate on Proof-of-Stake networks or Layer 2 solutions that achieve sub-cent transaction costs while minimizing environmental impact. Gaming-focused blockchains like Immutable X achieve zero-gas transactions through ZK-STARK technology, eliminating energy costs for player interactions.

現時多數區塊鏈遊戲都用高效節能共識機制,冇再用耗電嚴重嘅挖礦Proof-of-Work。主流遊戲平台都建立喺PoS或者Layer 2之上,交易成本低至美分以下,環境負擔微乎其微。針對遊戲嘅區塊鏈如Immutable X用ZK-STARK技術實現免GAS交易,用戶互動完全冇額外能源成本。

Industry sustainability initiatives include carbon offset partnerships and renewable energy commitments from major gaming platforms. Polygon achieved carbon neutrality and committed to becoming carbon negative, while other platforms implement similar environmental programs. These initiatives demonstrate how blockchain gaming can achieve net-positive environmental impact through technological efficiency and offset programs.

行業可持續發展措施包括平台承諾以碳補償計劃同使用可再生能源。Polygon已經實現碳中和,亦承諾成為碳負平台,其他平台則有類似環保計劃。證明咗依靠高效技術同碳補償,區塊鏈遊戲都可以對環境有正面貢獻。

Technical solutions projected for 2025-2030 include widespread adoption of Layer 2 solutions, continued migration toward Proof-of-Stake consensus, and integration with carbon capture technologies. The roadmap toward carbon-neutral blockchain gaming by 2027 and net-positive environmental impact by 2030 appears technically feasible given current improvement trajectories.

未來(2025-2030)預計會大規模應用Layer 2方案,繼續向PoS轉型,同時整合同碳捕捉技術。以現有技術進展,2027年碳中和、2030年實現正面環境影響都係可行目標。

Sustainability becomes a competitive advantage as environmentally conscious consumers increasingly consider environmental impact in purchasing decisions. Games that demonstrate carbon neutrality or positive environmental contribution can attract users who might otherwise avoid blockchain gaming due to environmental concerns.

隨住消費者越嚟越注重環保,可持續發展已經成為遊戲競爭優勢。有碳中和甚至正面環境效果認證嘅遊戲,更易吸引本來會因環保原因抗拒區塊鏈遊戲嘅玩家。

Future outlook balances optimism with realism

The Web3 gaming industry's trajectory toward mainstream adoption appears promising but faces significant challenges that require continued technological development and market maturation. Market size projections ranging from $28.86 billion to $614.91 billion by 2030 reflect genuine uncertainty about adoption speed rather than fundamental market viability, with conservative estimates appearing more realistic given current growth patterns. The industry demonstrates consistent user engagement and revenue generation that supports sustainable long-term development rather than speculative bubble dynamics.

Web3遊戲行業邁向主流充滿希望,但仍面對不少挑戰,需要持續技術突破同市場成熟。2030年市值預測由288.6億美元至6149.1億美元,反映唔係市場本身有疑問,而係滲透速度仲不明朗,保守估算更貼近現時增長趨勢。行業已經有穩定用戶參與同收入流,支撐可持續發展,而唔係一時投機泡沫。

Technical developments projected for 2026-2030 show strong evidence bases including Layer 2 scaling solutions already deployed and demonstrating significant transaction cost reductions, AI personalization currently implemented in existing games, and VR/AR integration supported by clear hardware improvement trajectories. Cross-game asset interoperability and sustainable blockchain gaming solutions exist technically but require industry-wide coordination for widespread adoption.

2026-2030技術路線已經有堅實基礎,包括Layer 2方案減低成本已見成效,AI個人化已落地,多款硬件支撐下VR/AR逐步融入。跨遊戲資產流通同持續發展方案都技術成熟,但要廣泛普及需全行業協調。

Regulatory evolution toward clarity and coordination enables institutional investment and mainstream adoption while maintaining consumer protection. The September 2025 SEC-CFTC joint initiative provides crucial regulatory certainty for US market development, while MiCA implementation creates comprehensive European frameworks. Asia-Pacific approaches vary but generally trend toward supportive rather than prohibitive regulation.

監管邁向清晰同協調,吸引機構投資者同推動主流採用,並保障消費者。2025年9月SEC同CFTC聯手為美國市場帶來關鍵監管確定性,MiCA則統一歐洲監管框架。亞太地區手法雖各有不同,但整體偏向支持多於限制。

The most significant challenge remains achieving true mainstream adoption beyond crypto-native users. Current success concentrates heavily in Southeast Asian emerging markets where digital asset ownership provides tangible economic value. Expanding adoption to developed markets with established traditional gaming preferences requires continued user experience improvements and genuine gameplay quality that matches or exceeds traditional gaming experiences.

目前最大挑戰,係點樣由加密原生社群擴展到主流玩家。現時成績集中喺東南亞新興市場,數位資產擁有權帶到真實經濟回報。要打入重視傳統遊戲體驗發達市場,必須進一步提升用戶體驗同玩樂質素,最少要同傳統大作看齊甚至優勝。

Risk factors include potential regulatory restrictions, market volatility affecting in-game economies, and technical integration challenges for cross-chain compatibility. However, these risks appear manageable given current industry development patterns and regulatory trends toward clarity rather than prohibition.

風險包括未來可能出現嘅監管限制、市場波動影響遊戲內經濟、同跨鏈兼容技術難題。不過依家行業發展同監管動態以明朗化為主,風險屬可控範圍。

The transformation from speculative play-to-earn models toward sustainable play-to-own economies demonstrates the blockchain gaming industry's capacity for learning from failures and developing genuinely viable business models. With 50 million engaged users, billion-dollar traditional gaming company investments, and technical infrastructure supporting mainstream user experiences, Web3 gaming appears positioned for continued growth rather than speculative collapse. Success will depend on maintaining focus on gameplay quality while leveraging blockchain technology's unique capabilities for digital ownership, cross-platform interoperability, and community-driven governance.

由玩法投機(Play-to-Earn)轉型成可持續擁有制(Play-to-Own),說明區塊鏈遊戲已經識得歷史教訓,建立到可行商業模式。依家有五千萬活躍玩家、傳統遊戲巨頭億級投資同完整技術基建支撐主流體驗,Web3遊戲明顯踏上長線增長。成敗關鍵在於堅持遊戲質素同善用區塊鏈帶來嘅數位擁有權、跨平台互通同社群治理等優勢。

The industry's evolution from experimental tokenization toward mature gaming experiences with blockchain enhancement suggests Web3 gaming will achieve mainstream adoption not by replacing traditional gaming but by providing superior experiences that traditional technologies cannot match. True digital ownership, cross-game asset utility, and community governance represent genuine innovations that can enhance rather than complicate gaming experiences when properly implemented.

由早期試驗性代幣化,逐步變成用區塊鏈升級遊戲體驗,表明Web3遊戲主流化唔係取代傳統遊戲,而係提供傳統技術做唔到嘅新體驗。真正數位擁有權、跨遊戲資產用途及社群治理,只要實踐得當,都會令遊戲體驗更加精彩。

As we move toward 2030, Web3 gaming's success will ultimately be measured not by token prices or speculative metrics but by its ability to create genuinely engaging gaming experiences that happen to utilize blockchain technology rather than games that exist

去到2030年,Web3遊戲成敗核心,唔係睇代幣價格或者炒賣規模,而係有冇辦法用區塊鏈技術帶動出真真正正引人入勝嘅遊戲體驗——即係用區塊鏈只係輔助,而唔係遊戲本身存在嘅唯一原因。主要是為了展示區塊鏈的特色。由「邊玩邊賺」轉變為「邊玩邊擁有」,正正反映咗呢種根本性嘅優先次序轉變,令行業可以基於數碼擁有權提升娛樂價值,而唔係依靠投機性金融機制,從而實現可持續長遠增長。

免責聲明及風險提示: 本文資訊僅供教育與參考之用,並基於作者意見,並不構成金融、投資、法律或稅務建議。 加密貨幣資產具高度波動性並伴隨高風險,可能導致投資大幅虧損或全部損失,並非適合所有投資者。 文章內容僅代表作者觀點,不代表 Yellow、創辦人或管理層立場。 投資前請務必自行徹底研究(D.Y.O.R.),並諮詢持牌金融專業人士。
從「邊玩邊賺」到「邊玩邊擁有」:Web3 遊戲到 2025 年的演變歷程 | Yellow.com