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從「邊玩邊賺」到「邊玩邊擁有」:Web3 遊戲於 2025 年的演變

Kostiantyn TsentsuraSep, 04 2025 17:51
從「邊玩邊賺」到「邊玩邊擁有」:Web3 遊戲於 2025 年的演變

區塊鏈遊戲產業已從不可持續的代幣投機,徹底轉型為成熟的數位擁有經濟體,即便早期模式失敗,也讓產業學習如何建立永續代幣經濟,促使用戶參與錢包數突破 5,000 萬。

這不僅是語義上的轉變,更標誌整個產業逐漸成熟,從崩盤的經驗學習,打造真正可持續發展的遊戲體驗,玩家也能真正擁有遊戲資產,而非僅僅提取代幣。

這場轉變發生在劇烈的市場修正與震盪中。2021 年投資額從 55 億美元下滑,在 2023-2024 年穩定於每年 15-24 億美元,同時創下前所未有的用戶參與新高。Axie Infinity 等大型專案經歷高達 99.7% 收入暴跌,產業從中認清投機式代幣經濟無法支撐真正的遊戲體驗。

然而,失敗的經驗推動了基礎建設提升、監管明確化,與嶄新商業模式,使 Web3 遊戲準備迎接主流採用。

現今產業證明區塊鏈可增強而非取代遊戲體驗;Ubisoft、Square Enix 等傳統大廠,投資數十億美元於 Web3 合作專案,同時維持遊戲品質的核心。

早期模式的暴起暴跌

Web3 遊戲的興起始於 2021 年,受疫情和加密貨幣炒作帶動數位導入。Axie Infinity 成長驚人,2021 年 8 月單週收入曾高達 2.75 億美元,每週活躍玩家 270 萬,似乎證明了「邊玩邊賺」革命。獎學金制度提供了經濟機會,尤其在菲律賓,40% 玩家在高峰時期賺超過法定最低工資。

然而,這份成功掩蓋了嚴重結構性問題。治理代幣(AXS)與獎勵代幣(SLP)雙代幣制度造成經濟不可持續。玩家須先投資超過 400 美元購買三隻 NFT Axie 入場門檻高,獎學金幫派進一步讓資本集中於早期投資與機構玩家。

隨即迎來劇烈崩盤。2022 年底,Axie Infinity 的週收入從巔峰 2.75 億美元跌到僅 98.84 萬美元,暴跌 99.7%,證明「提取型」遊戲經濟難以維繫。SLP 代幣從每枚 0.40 美元跌至 0.004 美元,動搖了用戶參與的財務誘因。週活躍用戶由 270 萬降至 25 萬,NFT 底價從 340 美元掉到 6 美元。

其他「邊玩邊賺」項目也呈現類似週期。StepN 吸引 230 萬月活躍用戶,但 GMT 代幣自高點暴跌 85%,GST 則跌 99%。公司分析顯示,若全球 50% 人口參加,每月需 900 億美元才能維持獎勵,揭露「邊玩邊賺」無法全球化營運的數學悖論。

這些失敗不僅是偶發,而是源自早期 Web3 遊戲經濟設計的本質缺陷:超發型代幣機制、需持續引入新玩家、炒作蓋過遊戲本質,導致惡性循環,消耗用戶信任和資本。

基礎建設革命帶來可持續體驗

儘管早期經濟模型崩盤,2021-2025 年期間技術基礎建設大幅進步,為 Web3 遊戲永續發展奠定基礎。最關鍵的進展來自 Layer 2 擴容降費,NFT 交易從以太坊主網每筆 50-200 美元降至 Polygon、Immutable X 等平台的每筆幾美分。逾 99% 降成本消除了頻繁互動的主要障礙,也讓微交易與高參與度遊戲成為可能。

Polygon 跳升為遊戲主要基建,每秒處理 38.16 筆交易,最高達 714.3 TPS,預計 2025 年 7 月突破千 TPS,最終「Gigagas」擴容瞄準十萬 TPS。該平台 2025 年 2 月吸引 37% Web3 遊戲項目和 250 萬玩家,證明基礎設施升級直接帶動用戶採用。

Immutable X 利用 ZK-STARK 技術,率先實現遊戲內零手續費交易,每秒可達 9,000 筆,完全免除玩家成本。這種專為遊戲設計的基建吸引多款遊戲跨鏈(如 Ember Sword 從 Polygon 遷移),顯示用戶體驗為王。

NFT 標準也由 ERC-721 進化到 Token-Bound Accounts(ERC-6551),支援 NFT 持有其它資產並跨遊戲累積歷史。這讓遊戲角色可保存物品、成就與虛擬關係,發揮真正的數位擁有權。

Chainlink 的 CCIP、LayerZero Omnichain 等跨鏈協議,實現鏈間資產 3 秒內轉移,建構統一遊戲經濟,資產得以多平台流動。再結合 ERC-4337 帳號抽象,讓無 Gas 交易、社群找回、Web2 式登入等門檻移除,助攻主流普及。

經濟模式從投機走向永續

「邊玩邊擁有」首重數位資產所有權與跨遊戲功能、社群治理及通縮型代幣經濟,價值來自稀缺而非無限發行。此轉變不僅解決過去模式失敗,更保留區塊鏈遊戲獨有優勢。

成功的「邊玩邊擁有」案例,經濟結構和過往迥異。這類遊戲不再無限發幣,而是引進總量上限、遊戲行為消耗代幣的焚毀機制,以及多元效用場景,創造自然市場需求。BNB 的通縮模型即為典範,自 2023 年起,季度焚幣減少流通量共 31%,價格因稀缺而增值。

營收共享也從單純「剝削玩家」轉為生態系共利。現今 Web3 遊戲平台一般將 15-25% 收益分配給玩家、45-60% 給開發者(包含二級市場權利金)、15-25% 投於平台基礎建設、10-15% 留給治理金庫,讓多方一致朝長期發展,而非短線炒作。

Web3 遊戲單一用戶貢獻(ARPU)遠高於傳統模式,年均達 30-50 美元,而傳統手機遊戲僅 15-25 美元。Web3 RPG 的年 ARPU 為 30.90 美元(Genshin Impact 僅 1.64 美元),動作遊戲 52.69 美元(Call of Duty Warzone 僅 0.18 美元)。這顯示加密用戶參與度高,更能捕捉數位所有權創造額外效益。

與 DeFi 結合,遊戲資產可作為借貸抵押(如 Aave 提供 2-15% 浮動利率)、流動性挖礦(20-100% 年化)、NFT 質押(5-25% 回饋),讓娛樂性遊戲資產升級為具生產力的金融工具,同時不影響實際遊戲用途。

市場動態證明可持續成長

雖早期模式失敗,Web3 遊戲至 2024-2025 年仍實現非凡用戶增長與產業成熟。互動錢包數突破 5,000 萬,創歷史新高,Web3 遊戲也占區塊鏈所有活動的 44-45%。這說明新模式足以帶動真實用戶參與,不僅是泡沫投機。

地區採用顯示新興市場對 Web3 遊戲特殊需求,數位資產所有權帶來實際經濟價值。菲律賓全球領先,19.9% 加密流量進入遊戲平台,東南亞地區年度遊戲時數成長 53.2%。這類市場證明 Web3 遊戲能創造真正生計機會,而非僅娛樂。

現有成功專案印證「邊玩邊擁有」的永續性:Pixels 於 2024 年第二季有 4,800 萬不同錢包,VIP 訂閱創造穩定收入,同時保有免費遊玩門檻;轉移至 Ronin Network 更於 48 小時內用戶增長 10 倍,彰顯基建升級如何促進用戶采納。

傳統遊戲公司也積極投入 Web3 領域。Square Enix 為專注發展 Web3,出售 Tomb Raider 版權獲 3 億美元資金,Ubisoft 亦建立... partnerships with Immutable, Oasys, and multiple blockchain platforms. These investments represent strategic rather than speculative approaches, focusing on technology integration rather than token speculation.

與 Immutable、Oasys 及多個區塊鏈平台建立合作夥伴關係。這些投資屬於策略性而非投機性,更著重於技術整合而非代幣投機。

Investment patterns show market maturation, with 65% of 2024 funding directed toward teams with previous gaming successes compared to 30% in 2022. This suggests capital allocation shifting from pure speculation toward sustainable business model development by experienced gaming professionals.

投資模式展現市場成熟,2024 年有 65% 的資金流向過去曾有遊戲成功經驗的團隊,而 2022 年僅為 30%。這顯示資本配置正從純粹投機轉向由資深遊戲專業人士發展永續商業模式。

Traditional gaming integration accelerates adoption

傳統遊戲整合加速推廣

The involvement of established gaming companies represents perhaps the most significant validation of Web3 gaming's evolution toward sustainability. Twenty-nine of the top 40 global gaming companies now actively invest in Web3 projects, with seven developing in-house blockchain games and others forming strategic partnerships. This institutional adoption demonstrates recognition that blockchain technology can enhance rather than replace traditional gaming experiences.

傳統大型遊戲公司的參與,或許是 Web3 遊戲從永續發展角度獲得最關鍵的正面認可。全球前 40 大遊戲公司中,已有 29 間積極投資 Web3 項目,當中 7 間自行開發區塊鏈遊戲,其餘則透過策略合作參與。這種機構級採納展現業界對區塊鏈技術能夠提升(而非取代)傳統遊戲體驗的認同。

Ubisoft leads traditional gaming Web3 adoption through multiple strategic partnerships including Immutable for seamless blockchain integration, Oasys for Champions Tactics development, and validator roles on the Ultra blockchain. Rather than creating standalone crypto games, Ubisoft focuses on integrating blockchain features into existing franchises while maintaining AAA production quality and mainstream accessibility.

Ubisoft 透過多項策略合作領導傳統遊戲進軍 Web3,包含與 Immutable 合作無縫區塊鏈整合、與 Oasys 合作開發 Champions Tactics,並擔任 Ultra 區塊鏈的驗證者。Ubisoft 並未選擇開發獨立加密遊戲,而是專注於將區塊鏈功能整合進現有大型 IP,同時維持 AAA 製作水準及主流易用性。

Square Enix took an even more aggressive approach, divesting traditional assets to fund Web3 development. The company's sale of its Western studio portfolio for $300 million specifically funded blockchain gaming initiatives, including the Symbiogenesis NFT project and multiple partnerships with Web3 gaming platforms. This capital reallocation demonstrates strategic commitment beyond experimental dabbling.

Square Enix 採取更大膽策略,出售傳統資產來資助 Web3 發展。該公司以 3 億美元出售旗下西方工作室組合,專款用於區塊鏈遊戲創新,包括 Symbiogenesis NFT 項目及多項 Web3 遊戲平台合作。這種資本重分配,展現了公司對 Web3 的戰略性承諾,不只是實驗性質的嘗試。

Epic Games' policy evolution allowing Web3 games on the Epic Games Store provided crucial mainstream distribution access, with 81 Web3 games onboarded in 2024. This development addressed a key adoption barrier by providing Web3 games access to traditional gaming audiences through familiar platforms rather than requiring specialized cryptocurrency knowledge for discovery and download.

Epic Games 改變政策,允許 Web3 遊戲上架 Epic Games Store,為主流發行開啟關鍵渠道,2024 年已有 81 款 Web3 遊戲進駐。這一變革有效克服採用上的重要障礙,用戶可透過熟悉的平台接觸 Web3 遊戲,無需特殊加密貨幣知識即可探索下載。

Platform partnerships demonstrate focus on user experience rather than tokenization. Successful integrations prioritize blockchain features as optional enhancements rather than central gameplay mechanics. Games like NFL Rivals generate $5 million in NFT trading volume while remaining accessible to users who prefer traditional gaming experiences without blockchain interaction.

平台合作展現對用戶體驗的重視,而非單純代幣化。成功的整合以區塊鏈功能作為選擇性強化項,而非遊戲核心機制。像 NFL Rivals 這類遊戲,在創造 500 萬美元 NFT 交易量的同時,仍對偏好傳統體驗、不願接觸區塊鏈的玩家完全開放。

Regulatory clarity supports institutional investment

法規明朗助力機構投資

The regulatory landscape for blockchain gaming matured significantly from fragmented early approaches toward coordinated frameworks supporting innovation while protecting consumers. The September 2025 joint SEC and CFTC initiative represents a watershed moment, providing clear guidance that registered exchanges can facilitate spot crypto asset trading while establishing coordinated regulatory oversight. This clarity removes regulatory uncertainty that previously deterred institutional investment and mainstream adoption.

區塊鏈遊戲的法規環境,從早期的零散狀態大幅成熟,發展成支持創新同時保障消費者的協調架構。2025 年 9 月,SEC 與 CFTC 的聯合舉措為重要分水嶺,明確指導註冊交易所以現貨方式提供加密資產交易,並建立協同監管機制。這種明確性消除過去阻礙機構投資與主流採納的不確定性。

The European Union's MiCA implementation created comprehensive licensing frameworks for crypto asset service providers, with full application beginning December 30, 2024. While creating compliance costs for smaller developers, MiCA provides regulatory certainty that enables long-term business planning and institutional investment. The 18-month transitional period through July 2026 allows existing projects to achieve compliance without immediate disruption.

歐盟 MiCA 的推出為加密資產服務供應商建立了完整的牌照規範,2024 年 12 月 30 日全面生效。儘管增加小型開發者的合規成本,MiCA 提供了法規穩定性,有助長遠商業規劃及機構資金進駐。自施行起 18 個月過渡期(至 2026 年 7 月)內,現有項目可逐步達成合規,避免即時衝擊。

Asia-Pacific approaches vary by jurisdiction but generally trend toward regulatory clarity rather than prohibition. Japan's Financial Services Agency is revamping cryptocurrency gaming laws with focus on AML, data protection, and tax implications while maintaining support for innovation. Singapore's Payment Services Act provides clear licensing frameworks that appeal to institutional players, while South Korea and India maintain more restrictive approaches that limit market development.

亞太區各國法規路徑雖有不同,但整體偏向法規明確、非完全禁止。日本金融廳正針對加密遊戲法制進行改革,著重防洗錢、資料保護與稅收,同時保留創新空間。新加坡支付服務法案提供明確牌照框架,吸引機構進駐,南韓及印度則相對保守,對市場發展有更多限制。

Tax treatment evolution reduces barriers to mainstream adoption. The IRS clarified that virtual currencies within games aren't taxable if they remain within game environments, addressing concerns about frequent micro-transaction taxation. This guidance enables traditional gaming mechanics while preserving tax obligations for actual cryptocurrency conversion.

稅務規定的演進則降低主流採用障礙。美國國稅局(IRS)明確指出,遊戲內的虛擬貨幣只要停留於遊戲場域,不須課稅,化解頻繁微交易被課稅的疑慮。此規範維持一般遊戲機制,同時明確規範實際加密幣兌換時的稅負。

Industry self-regulation initiatives complement government frameworks through standards development and best practices. The Asia Blockchain Gaming Alliance promotes ecosystem development and startup incubation, while technical standards like ERC-6551 for token-bound accounts provide interoperability frameworks that enable cross-platform asset utility.

產業自律舉措則藉由標準建立與最佳實務,補足政府法規。亞洲區塊鏈遊戲聯盟推動產業生態和新創孵化;技術標準如 ERC-6551(代幣綁定帳戶)為資產跨平台效用提供互通架構。

Technical foundations enable mainstream experiences

技術基礎推動主流體驗

Account abstraction through ERC-4337 represents perhaps the most important technical development for mainstream Web3 gaming adoption. This technology enables gasless transactions, social recovery mechanisms, and Web2-style authentication that eliminates technical barriers preventing traditional gamers from accessing blockchain gaming experiences. Players can use social login integration through Google or Facebook while developers cover gas costs for user acquisition, creating familiar onboarding experiences identical to traditional gaming.

ERC-4337 的帳戶抽象技術,或許是推動 Web3 遊戲主流化最重要的技術發展。它允許免手續費交易、社交恢復機制,以及類 Web2 認證,大幅排除傳統玩家跨入區塊鏈遊戲的技術障礙。玩家可透過 Google/Facebook 等社交帳號登入,開發者可承擔手續費,使用戶體驗入門過程如同一般遊戲。

Zero-knowledge proof integration provides privacy-preserving gaming mechanics previously impossible in traditional games. Hidden information games like poker and strategy games with fog of war can now prove game state validity without revealing player strategies, while anti-cheat systems use cryptographic verification to prevent manipulation. These capabilities create genuinely new gaming experiences rather than simply adding blockchain features to existing mechanics.

零知識證明的整合,賦予傳統遊戲前所未見的隱私保護型遊戲機制。像撲克等有隱藏訊息,及帶有霧隱的策略遊戲,現可驗證遊戲狀態真實性而不暴露玩家策略,防作弊系統則用密碼學驗證避免操弄。這類功能創造全新遊戲體驗,而不僅是把區塊鏈附加於原有遊戲機制上。

The evolution from simple NFT ownership to Token-Bound Accounts enables sophisticated gaming mechanics where NFT characters can own equipment, accumulate achievements, and maintain relationships across multiple games. This technical capability supports genuine digital ownership rather than simple token possession, allowing assets to develop utility and value through player progression rather than market speculation.

NFT 從單純的持有進化至「代幣綁定帳戶」(Token-Bound Accounts)後,遊戲機制亦更加精緻:NFT 角色能擁有裝備、累積成就,甚至於多款遊戲間建立關聯。此技術特性實現真正的數位擁有權,資產價值與效用仰賴玩家進展發展,而非市場投機。

Cross-chain interoperability protocols achieved sub-3-second asset transfers across blockchains, creating unified gaming economies where items maintain utility across different games and platforms. This interoperability enables business models where developers share revenue from assets that provide utility in their games, creating alignment between different gaming projects rather than zero-sum competition.

跨鏈互通協議已實現 3 秒內跨鏈資產轉移,形成統一的遊戲經濟—物品在不同遊戲和平台間都可發揮效用。如此互通可讓開發商共享物品收益,建立項目間的利益一致,而非零和競爭。

Scalability improvements through Layer 2 solutions and specialized gaming blockchains achieve transaction costs and processing speeds comparable to traditional gaming infrastructure. Polygon's gaming optimization processes 38.16 TPS with theoretical capacity reaching 714.3 TPS, while upcoming upgrades target 100,000 TPS capability. These performance metrics enable real-time gaming mechanics without blockchain limitations constraining game design.

Layer 2 解決方案及專用遊戲鏈的大幅度擴展性,令交易費用與處理速度媲美傳統遊戲系統。Polygon 遊戲優化現能處理 38.16 TPS,理論高達 714.3 TPS,未來升級目標更達 10 萬 TPS。這類效能讓實時遊戲機制不再受區塊鏈技術侷限。

Global adoption patterns reveal sustainable growth

全球採納趨勢展現永續成長

Web3 gaming adoption demonstrates clear geographic patterns that reflect both economic opportunity and technological infrastructure development. Southeast Asia dominates adoption with 53% of global players and 53.2% year-over-year increases in gaming time, driven by regions where digital asset ownership provides tangible economic value beyond entertainment. The Philippines leads globally with 19.9% of crypto web traffic directed to gaming platforms, demonstrating how Web3 gaming creates genuine economic opportunity rather than mere speculative interest.

Web3 遊戲的普及展現明顯地區差異,反映經濟機會與科技基礎建設的共同影響。東南亞以 53% 的全球玩家占比及遊戲時間年增 53.2% 領先全球,顯示當地數位資產擁有權帶來娛樂之外的實質經濟價值。菲律賓以 19.9% 的加密流量導向遊戲平台成為世界第一,顯示 Web3 遊戲造就真正經濟機遇,而非純粹投機。

Market size projections vary significantly but consistently show substantial growth potential. Conservative estimates project the Web3 gaming market reaching $28.86-$184.06 billion by 2030-2035, while aggressive projections suggest $614.91 billion by 2030. These ranges reflect uncertainty about adoption speed rather than fundamental market viability, with the industry demonstrating consistent user growth despite early model failures.

市場規模預測雖落差極大,但皆指向強勁成長動能。保守估計至 2030~2035 年,Web3 遊戲市場達 288.6-1840.6 億美元,積極預測則指出 2030 年前衝上 6149.1 億美元。這些差距主要來自採納速度未知,而非質疑產業基本盤,因為用戶數持續成長,即使早期模式屢遭挫敗。

Current user engagement metrics validate long-term sustainability rather than speculative bubbles. The industry achieved 50 million wallets interacting with games in 2024 - an all-time high - while Web3 gaming accounts for 44-45% of all blockchain activity. Daily active wallet counts reached 2.8 million, representing 28% of all dapp activity, demonstrating that blockchain gaming provides sufficient utility to sustain genuine user engagement.

現有用戶參與數據證明其長期可持續性,而非僅僅投機泡沫。2024 年遊戲互動錢包數突破 5,000 萬創新高,Web3 遊戲佔區塊鏈整體活動 44-45%。每日活躍錢包 280 萬,相當於全部 dapp 活動的 28%,反映區塊鏈遊戲已具備支撐真實用戶參與的效益。

Revenue generation patterns show Web3 gaming achieving superior monetization compared to traditional models. Overall Web3 ARPU ranges from $30-50 annually versus $15-25 for traditional mobile games, with specific genres showing even larger advantages. This revenue premium reflects both higher engagement levels among crypto-native users and the value-accrual benefits of true digital ownership creating stronger psychological connections to in-game assets.

營收表現方面,Web3 遊戲的變現力已大幅超越傳統模式。Web3 年均 ARPU 介於 $30-50,傳統手遊只約 $15-25,若分細類型差距更大。這種優勢不僅來自加密原生用戶更高參與度,也因為真正數位擁有權為資產賦予心理連結與價值沉澱。

Geographic distribution reveals Web3 gaming's particular strength in emerging markets where traditional financial systems provide limited economic opportunities. Countries like Nigeria (73% cryptocurrency ownership), South Africa (68%), and Vietnam (54%) show disproportionately high Web3 gaming adoption rates, suggesting the technology addresses genuine economic needs rather than merely providing entertainment value.

地區分布發現 Web3 遊戲在新興市場特別強勢,當地傳統金融體系難以提供經濟機會。例如奈及利亞(加密持有率 73%)、南非(68%)及越南(54%),Web3 遊戲普及率遠高於全球平均,顯示這項技術回應真實經濟需求,而非僅供娛樂。

Sustainable economic design principles emerge

永續經濟設計原則浮現

The evolution from extractive play-to-earn models toward sustainable play-to-own economies demonstrates clear design principles that distinguish successful projects from failed speculative ventures. Successful Web3 games prioritize gameplay quality over earning mechanics, implement deflationary tokenomics with

從剝削式「邊玩邊賺(Play-to-Earn)」進化為永續「邊玩邊擁有(Play-to-Own)」經濟體,明確展現哪些設計原則區分成功項目與失敗投機計畫。成功的 Web3 遊戲更重視遊戲性高於賺錢機制,並實施通膨抑制型代幣經濟,配合…multiple utility sinks, and create genuine asset utility rather than speculative value. These principles address the fundamental flaws that caused early model failures while preserving blockchain gaming's unique benefits.

多重用途的代幣消耗機制,並且創造真正資產效用,而非僅止於投機價值。這些原則在保留區塊鏈遊戲獨特優勢的同時,也針對早期模式失敗的根本缺陷作出了回應。

Tokenomics design evolved from unlimited inflationary minting toward fixed supply caps with regular burn mechanisms. BNB's successful deflationary model provides a template, using formula-based quarterly burns that reduced circulating supply by 31% since 2023 while creating scarcity-driven value appreciation. Gaming implementations apply similar principles through upgrade costs, marketplace fees, and governance participation requirements that create natural token demand pressure.

代幣經濟設計已從無限制通膨鑄造,逐步演變為有上限供給且規律銷毀的模式。BNB 的成功通縮模型就是範例,自 2023 年以來透過依公式進行的季度銷毀,減少了流通供給 31%,並帶來了因稀缺性驅動的價值提升。遊戲應用則以升級成本、市場手續費、治理參與門檻等方式,達到類似原則,形成自然的代幣需求壓力。

Revenue sharing mechanisms align all ecosystem participants rather than extracting value from players for developer profit. Current successful models allocate 15-25% of revenue to players through various mechanisms, 45-60% to developers including perpetual secondary market royalties, and remaining percentages to platform infrastructure and community governance. This multi-stakeholder approach creates sustainable long-term alignment rather than zero-sum extraction.

收益分潤機制讓生態系所有參與者利益一致,而不是僅僅自玩家身上榨取開發者利潤。現今成功案例通常將 15-25% 收益分配給玩家,方式多樣,45-60% 給開發者(包含二級市場的永久版稅),其餘則用於平台基礎建設與社群治理。這種多利害關係人分潤方式,打造可持續且長期的一致性,而非零和競爭式的價值提取。

Asset evolution systems provide intrinsic value development rather than speculation-dependent pricing. NFTs gain stats, abilities, and utility through player progression, reducing incentive to sell quickly while increasing emotional attachment. Cross-game utility creates network effects where assets become more valuable as additional games integrate them, providing genuine utility scaling rather than artificial scarcity.

資產成長與進化體系,著重於資產本身價值的提升,而非只依賴投機炒作來定價。NFT 隨著玩家養成可以獲得屬性、能力和實用性,降低玩家快速售出的誘因,也強化情感連結。跨遊戲的資產用途則產生網路效應,隨著更多遊戲接入,資產價值水漲船高,實現真正的效用擴展,而非僅僅打造人為稀缺。

Community governance through DAOs enables player participation in economic parameter adjustment, content approval, and revenue distribution decisions. This democratic approach ensures economic models can adapt to changing conditions while maintaining player trust and engagement. Token-based voting creates genuine stakeholder participation rather than extractive relationships between players and developers.

透過 DAO 社群治理,可讓玩家參與經濟參數調整、內容審核以及收益分配決策。這種民主模式讓經濟模型能隨時因應現實變化,同時維持玩家信任與參與感。基於代幣的投票機制創造了真正的利害關係人參與,而不是僅存於玩家與開發者之間的單向提取關係。

AI integration transforms gaming experiences

Artificial intelligence integration represents one of the most promising technological developments for Web3 gaming's future evolution. AI-driven personalization enables dynamic content generation, procedural asset creation, and personalized gaming experiences that increase player engagement while reducing development costs. These capabilities create genuinely new gaming experiences rather than simply adding blockchain features to existing mechanics.

人工智慧整合,是 Web3 遊戲未來發展最具潛力的技術之一。AI 客製化可實現動態內容生成、流程化資產創建,以及個人化遊戲體驗,同時提升玩家黏著度並降低開發成本。這些功能帶來真正嶄新的遊戲體驗,而非僅將區塊鏈機制疊加在舊有玩法上。

Current AI applications include text-to-image, text-to-video, and text-to-3D-model tools that enable player-created unique assets with verifiable blockchain ownership. Procedural content generation creates unlimited variations of quests, levels, and puzzles while maintaining coherent game worlds. AI-powered NPCs demonstrate memory, emotional intelligence, and dynamic conversations that evolve based on player interaction history.

目前 AI 實務應用涵蓋「文字轉圖片」、「文字轉影片」、「文字轉 3D 模型」等工具,使玩家可以創造獨特且能上鏈驗證之資產。流程式內容生成能產生無限變化的任務、關卡與謎題,同時維持遊戲世界的整體連貫性。AI 控制的 NPC 具備記憶、情感智能與動態對話,會隨著玩家互動歷史而進化。

Cross-game AI interoperability enables characters to maintain relationships and experiences across multiple gaming platforms. Natural-language APIs allow AI agents to navigate complex virtual worlds and interact with other characters, creating persistent digital identities that transcend individual game boundaries. This capability supports play-to-own models by creating genuine asset utility across gaming ecosystems.

跨遊戲 AI 互通性讓角色能保有跨平台的關係與經歷。自然語言 API 讓 AI 代理角色能在複雜的虛擬世界內自由互動,與其他角色進行交流,形塑出超越單一遊戲框架的數位身份。這些能力讓「邊玩邊擁有」模型具備全生態系的資產效用。

Economic applications include AI-driven dynamic balancing using deep reinforcement learning to prevent hyperinflation and maintain sustainable in-game economies. AI agents can automatically adjust reward rates, asset prices, and economic parameters based on player behavior patterns and market conditions, providing responsive economic management without manual intervention.

經濟領域則結合深度強化學習的 AI 動態平衡,防止遊戲經濟體發生惡性通膨,維持可持續運作。AI 代理能根據玩家行為與市場狀況,自動調整獎勵率、資產價格與經濟相關參數,實現無需人工介入的彈性經濟管理。

Future developments projected for 2027-2030 include fully autonomous AI agents managing in-game economies, cross-platform asset optimization, and personalized content generation that adapts to individual player preferences. These capabilities enable sophisticated gaming experiences while maintaining economic sustainability through automated balancing mechanisms.

2027-2030 預期未來發展包括: 全自主 AI 代理管理遊戲經濟體、跨平台資產最佳化,以及能依照個人喜好自動生成遊戲內容。這些能力不僅讓遊戲體驗高度進化,也透過自動平衡系統維持經濟永續。

Environmental sustainability drives innovation

Environmental concerns about blockchain gaming's energy consumption drove significant innovation toward sustainable technical solutions. Ethereum's transition to Proof-of-Stake reduced energy consumption by 99.5%, while Layer 2 scaling solutions like Arbitrum and Polygon minimize mainchain resource usage by processing transactions off-chain. These improvements address environmental criticism while enabling better gaming performance through reduced costs and faster processing.

區塊鏈遊戲的能源消耗議題推動了可持續技術創新。以太坊轉型至權益證明(Proof-of-Stake, PoS)後,能源消耗減少 99.5%;而 Arbitrum、Polygon 等二層擴容方案,則以鏈下處理減少主鏈資源消耗。這些改進一方面回應了環保批評,另一方面讓遊戲效能、成本與速度都大幅提升。

Current blockchain gaming primarily utilizes energy-efficient consensus mechanisms rather than energy-intensive Proof-of-Work mining. Major gaming platforms operate on Proof-of-Stake networks or Layer 2 solutions that achieve sub-cent transaction costs while minimizing environmental impact. Gaming-focused blockchains like Immutable X achieve zero-gas transactions through ZK-STARK technology, eliminating energy costs for player interactions.

目前區塊鏈遊戲大多採用高效能且節能的共識機制,取代高能耗的工作量證明。主流遊戲平台運行在 PoS 或二層擴容架構,可實現低於一美分的手續費,同時將環境影響降至最低。專為遊戲設計的 Immutable X 等區塊鏈以 ZK-STARK 技術達成無 gas 交易,讓玩家互動不再消耗能源成本。

Industry sustainability initiatives include carbon offset partnerships and renewable energy commitments from major gaming platforms. Polygon achieved carbon neutrality and committed to becoming carbon negative, while other platforms implement similar environmental programs. These initiatives demonstrate how blockchain gaming can achieve net-positive environmental impact through technological efficiency and offset programs.

產業面也推動碳抵換、再生能源等可持續專案。Polygon 已實現碳中和,並承諾邁向碳負,加上其他平台的環保舉措,證明區塊鏈遊戲能透過科技效率與抵換計畫,帶來正面環境效益。

Technical solutions projected for 2025-2030 include widespread adoption of Layer 2 solutions, continued migration toward Proof-of-Stake consensus, and integration with carbon capture technologies. The roadmap toward carbon-neutral blockchain gaming by 2027 and net-positive environmental impact by 2030 appears technically feasible given current improvement trajectories.

2025-2030 的技術路線圖包含普及二層方案、持續採用權益證明機制,並導入碳捕捉技術。若依目前技術進展速度,2027 年可望實現區塊鏈遊戲碳中和,2030 年則有望達到正向環境效益。

Sustainability becomes a competitive advantage as environmentally conscious consumers increasingly consider environmental impact in purchasing decisions. Games that demonstrate carbon neutrality or positive environmental contribution can attract users who might otherwise avoid blockchain gaming due to environmental concerns.

隨著消費者越來越重視環境議題,可持續性將成為競爭優勢。達成碳中和或對環境有正貢獻的遊戲,能吸引原本因環保疑慮而拒絕區塊鏈遊戲的玩家群。

Future outlook balances optimism with realism

The Web3 gaming industry's trajectory toward mainstream adoption appears promising but faces significant challenges that require continued technological development and market maturation. Market size projections ranging from $28.86 billion to $614.91 billion by 2030 reflect genuine uncertainty about adoption speed rather than fundamental market viability, with conservative estimates appearing more realistic given current growth patterns. The industry demonstrates consistent user engagement and revenue generation that supports sustainable long-term development rather than speculative bubble dynamics.

Web3 遊戲產業朝向主流市場的發展具有高度前景,但也面臨重大挑戰,需持續推動技術創新與市場成熟。至 2030 年產值預估介於 288.6 億至 6149.1 億美金,這反映出對滲透率速度而非市場本質生命力的不確定性,保守預測亦較符合目前產業成長曲線。該產業已展現穩定用戶黏著度與收益,支持長期可持續發展,而非僅有投機泡沫。

Technical developments projected for 2026-2030 show strong evidence bases including Layer 2 scaling solutions already deployed and demonstrating significant transaction cost reductions, AI personalization currently implemented in existing games, and VR/AR integration supported by clear hardware improvement trajectories. Cross-game asset interoperability and sustainable blockchain gaming solutions exist technically but require industry-wide coordination for widespread adoption.

2026-2030 年的技術發展已有充足證據:二層擴容技術已可部署並顯著降低手續費,AI 客製化現已落地於多款遊戲,VR/AR 結合則有明確硬體升級路線。跨遊戲資產互通、永續區塊鏈遊戲架構則需產業協作推動普及。

Regulatory evolution toward clarity and coordination enables institutional investment and mainstream adoption while maintaining consumer protection. The September 2025 SEC-CFTC joint initiative provides crucial regulatory certainty for US market development, while MiCA implementation creates comprehensive European frameworks. Asia-Pacific approaches vary but generally trend toward supportive rather than prohibitive regulation.

監管方面,向明確與協調方向發展,有助於吸引機構資金與主流用戶,同時保障消費者。2025 年 9 月美國 SEC-CFTC 的聯合方案帶來法規確定性,MiCA 則建立完善歐洲監管體系;亞太地區雖策略不一,但整體趨向支持、不禁止的監管模式。

The most significant challenge remains achieving true mainstream adoption beyond crypto-native users. Current success concentrates heavily in Southeast Asian emerging markets where digital asset ownership provides tangible economic value. Expanding adoption to developed markets with established traditional gaming preferences requires continued user experience improvements and genuine gameplay quality that matches or exceeds traditional gaming experiences.

目前最大挑戰是突破加密族群,達成真正的主流普及。現階段較多成功案例集中於東南亞新興市場,用戶對數位資產所有權有實際經濟價值需求。若要推展至歐美等已建構完整傳統遊戲生態的成熟市場,必須持續提升用戶體驗、遊戲品質,並力求超越傳統遊戲水準。

Risk factors include potential regulatory restrictions, market volatility affecting in-game economies, and technical integration challenges for cross-chain compatibility. However, these risks appear manageable given current industry development patterns and regulatory trends toward clarity rather than prohibition.

風險層面還包括潛在的監管限制、因市場波動造成遊戲內經濟不穩,以及多鏈兼容等技術整合困難。但依目前產業發展路徑與法規趨勢,這些風險尚屬可控。

The transformation from speculative play-to-earn models toward sustainable play-to-own economies demonstrates the blockchain gaming industry's capacity for learning from failures and developing genuinely viable business models. With 50 million engaged users, billion-dollar traditional gaming company investments, and technical infrastructure supporting mainstream user experiences, Web3 gaming appears positioned for continued growth rather than speculative collapse. Success will depend on maintaining focus on gameplay quality while leveraging blockchain technology's unique capabilities for digital ownership, cross-platform interoperability, and community-driven governance.

從投機性的「邊玩邊賺」模式轉向可持續「邊玩邊擁有」經濟體,顯示區塊鏈遊戲產業具備從失敗中學習並打造真正可行商業模式的能力。現今已有 5,000 萬活躍用戶、數十億美元傳統遊戲廠商投入,以及支援主流體驗的技術基礎建設,Web3 遊戲更有望穩健成長。產業能否成功,將仰賴是否持續專注於遊戲玩法品質,同時善用區塊鏈的數位所有權、跨平台互通,以及社群治理等獨特特性。

The industry's evolution from experimental tokenization toward mature gaming experiences with blockchain enhancement suggests Web3 gaming will achieve mainstream adoption not by replacing traditional gaming but by providing superior experiences that traditional technologies cannot match. True digital ownership, cross-game asset utility, and community governance represent genuine innovations that can enhance rather than complicate gaming experiences when properly implemented.

此產業由實驗性代幣化,演變到成熟度高且強化遊戲體驗的區塊鏈應用,意味著 Web3 遊戲實現主流普及,並非取代傳統遊戲,而是透過前所未有的優質體驗做到後者難以企及的事。真正的數位所有權、跨遊戲資產效用與社群參與治理,都是能使遊戲體驗升級而非複雜化的真正創新。

As we move toward 2030, Web3 gaming's success will ultimately be measured not by token prices or speculative metrics but by its ability to create genuinely engaging gaming experiences that happen to utilize blockchain technology rather than games that exist

隨著我們邁向 2030 年,Web3 遊戲最終的成功指標,將不再取決於代幣價格或投機數據,而是能否創造出真正引人入勝的遊戲體驗——一種「恰巧運用了區塊鏈技術」的遊戲,而非「為了上鏈而生」的遊戲。主要是為了展示區塊鏈的特性。從「邊玩邊賺(play-to-earn)」到「邊玩邊擁有(play-to-own)」的轉變,正體現了這種根本性的優先順序轉變,將產業定位於以娛樂價值為基礎、並且透過數位擁有權提升的永續長期成長,而不是依賴投機性的金融機制。

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