Strategy Adds 3,015 BTC As Unrealized Losses Grow - Is The Bet Still Paying Off?

Michael Saylor's Strategy cut its Bitcoin holdings to fund preferred dividends and STRC repurchases, an SEC filing showed. (Image: Shutterstock)
Michael Saylor's Strategy cut its Bitcoin holdings to fund preferred dividends and STRC repurchases, an SEC filing showed. (Image: Shutterstock)

Strategy Inc completed its 101st bitcoin purchase last week, adding 3,015 BTC for approximately $204.1 million at an average of $67,700 per coin - well below the company's overall average cost of $75,985 per bitcoin.

The buy lifts total holdings to 720,737 BTC, acquired for roughly $54.77 billion in aggregate.

The purchase was funded through the company's at-the-market offering program, which generated $229.9 million in net proceeds from 1.73 million shares of Class A common stock and an additional $7.1 million from 71,590 shares of its variable-rate preferred stock (STRC) during the same period.

What Happened

According to a Form 8-K filed with the SEC on March 2, Strategy acquired the bitcoin between Feb. 23 and March 1, 2026.

With bitcoin trading around $65,000–$67,000 at the time of writing, the firm's entire 720,737-BTC position sits at an unrealized loss relative to its $75,985 average purchase price.

The company also raised the annualized dividend rate on its STRC preferred stock from 11.25% to 11.50%, effective March 1.

The board declared quarterly dividends across all preferred share classes, payable March 31, with Strategy expecting the payouts to qualify as non-taxable return of capital under U.S. federal tax rules.

Read also: Bitget Launches Women's Day Campaign As Crypto Founder Gender Gap Stays Below 5%

Why It Matters

Strategy's 720,737 BTC equates to roughly 3.4% of bitcoin's capped 21 million supply, making the firm the world's largest known corporate holder by a wide margin.

The concentration means its balance sheet is acutely exposed to cryptocurrency price swings that the company does not hedge.

The most recent buy came in nearly $8,300 below Strategy's blended average cost, which slightly reduces that basis. Critics, including economist Peter Schiff, noted publicly that unrealized losses continue to grow as the company keeps averaging down a position that remains underwater overall.

Strategy has not disclosed any change in its core thesis: acquiring and holding bitcoin indefinitely, financed through ongoing equity issuances.

Read next: The OCC Just Proposed A Rule That Could Kill Coinbase's USDC Rewards Program

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Kostiantyn Tsentsura

Kostiantyn Tsentsura is a Content Writer at Yellow.com with over 8 years of experience in crypto, dedicating the last 4 years to writing about the industry. Based in Kyiv, he’s passionate about football, fishing, and kayaking. When he’s not tracking market trends or exploring crypto news, you’ll find him on the water—because even in crypto, sometimes it’s best to just go with the flow.

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Strategy Adds 3,015 BTC As Unrealized Losses Grow - Is The Bet Still Paying Off? | Yellow