Own. App, a blockchain-based social platform, on Friday announced it has entered into a global strategic partnership with DNA Fund to advance mainstream cryptocurrency adoption through the creator economy.
The collaboration will debut at Korea Blockchain Week during DNA Fund’s flagship DNA House event on September 24.
As part of the agreement, Own. App will become the official creator and media engagement partner for DNA House events worldwide.
The app will livestream events, enable gamified creator participation, and distribute rewards including token airdrops and ecosystem grants.
DNA Fund, founded by Brock Pierce and Scott Walker, has a long track record in early-stage Web3 investment.
The partnership expands its ecosystem into social media and content-driven engagement, positioning creators as an entry point for broader blockchain adoption.
The deal also includes integration of Own. App’s OWN token, which will act as the “Official Creator Fund” of the platform.
DNA Fund will co-lead this initiative, aiming to provide creators with new revenue opportunities while embedding blockchain technology into familiar user experiences.
Events across Tokyo WebEx, Singapore Token2049, London Blockchain Week, Devcon, and Abu Dhabi Finance Week will feature Own. App as a media and engagement layer.
The strategy is designed to connect creators and audiences without requiring users to directly engage with Web3 infrastructure.
Brock Pierce, co-founder of DNA Fund, said the initiative puts creators “at the center” of blockchain-enabled media.
Own. App CEO Amir Kaltak described the partnership as a step toward making blockchain adoption seamless for creators and audiences.
The collaboration reflects a growing industry trend of tying blockchain adoption to cultural and entertainment channels. By targeting creators and their audiences, both companies seek to expand crypto use cases beyond finance and into mainstream content ecosystems.