Ripple is gunning for the top spot in digital asset infrastructure for financial services. That's the word from company president Monica Long.

In a recent blog post, Long laid out Ripple's strategy. They're eyeing more ways to nudge traditional finance (TradFi) towards modern financial tools.

Ripple sees an opportunity to weave XRP Ledger features into its business. This could bring decentralized finance benefits to customers worldwide. They're keeping it secure and compliant, though.

Long reckons Ripple can bridge TradFi and Web3. They'll leverage their street cred and tech chops. This includes liquidity, custody, and compliance capabilities.

"We want to be a one-stop shop for enterprises," Long stated. She's talking about businesses keen on blockchain benefits but lacking in-house expertise.

Ripple's been straddling both TradFi and crypto worlds for years. Long believes this gives them a unique edge. They've got the know-how for core services like crypto on and off-ramps.

The company plans to keep evolving its product suite. They're aiming to meet customer needs and wants. It's all about staying ahead of the game.

Ripple's not new to this rodeo. They got into the business believing in blockchain's potential. Their vision? Faster, better, and cheaper financial services.

Long emphasized Ripple's commitment to best-in-class solutions. They're coupling these with innovative tech to bridge the TradFi-Web3 gap.