The SUI token, native to the Sui blockchain, has experienced a remarkable surge of over 60% within the past week, driven largely by speculative rumors of a collaboration with the Pokémon franchise.
SUI recently broke through a critical resistance level at $2.45, reaching a peak trading price of approximately $3.55, marking a weekly gain close to 70% and outperforming major cryptocurrencies like Bitcoin and Ethereum.
The token’s 24-hour trading volume on decentralized exchanges (DEXs) surged by around 177%, hitting nearly $600 million, reflecting heightened liquidity and trader interest.
The Sui network’s TVL increased by 38% over the past week, reaching about $1.64 billion. This rise indicates expanding user engagement and growing investment in decentralized finance (DeFi) applications within the Sui ecosystem.
Stablecoins on the Sui network have nearly doubled in value over two months, from $482 million to $879 million, enhancing trading stability and pairing options for SUI holders. Open interest in SUI futures contracts grew by over 21%, with $488.6 million in 24-hour volume, signaling bullish sentiment and increased speculative activity.
The catalyst behind the recent price rally appears to be rumors of a partnership between Sui and Pokémon, sparked by a subtle update to the privacy policy of Pokémon HOME, a cloud service enabling Pokémon transfers across games. The update introduced Parasol Technologies, LLC as a new developer, a company acquired by Mysten Labs - the creator of the Sui blockchain - earlier in March 2025.
This inclusion was not formally announced but was quickly noticed by blockchain and gaming communities, fueling speculation that Sui’s blockchain technology might be integrated into Pokémon’s infrastructure.
Parasol Technologies is known for its work in Web3 gaming infrastructure, particularly in developing blockchain-based collectible card games that leverage Sui’s high speed, scalability, and interoperability to enable verifiable digital asset ownership and trading.
Interestingly, the official Sui Foundation blog initially referenced Pokémon NFTs in relation to Parasol’s projects but later removed the mention, adding to the intrigue. The privacy policy update is visible only in certain language versions (English, Spanish, French, German, Italian), while Japanese and Chinese versions still list traditional developers, suggesting a phased or region-specific rollout.
No official confirmation has yet come from The Pokémon Company, Nintendo, Mysten Labs, or the Sui Foundation, leaving the collaboration unverified but widely anticipated.
Beyond the Pokémon rumors, the Sui blockchain is demonstrating robust growth across multiple sectors including DeFi, NFTs, and gaming. The network boasts over 150 million users and continues to expand rapidly, with DeFi platforms like Cetus, Navi Protocol, Suilend, and Scallop Lend seeing significant increases in locked assets.
Analysts project that SUI could reach $3.8 to $4 in the short term, with longer-term targets as high as $10, reflecting strong bullish momentum supported by technical indicators and growing ecosystem fundamentals.
The SUI token’s recent rally is a convergence of strategic ecosystem growth and speculative excitement around a potential high-profile partnership with Pokémon. While the collaboration remains unconfirmed, the substantial increases in TVL, trading volume, and market participation highlight Sui’s rising prominence in the blockchain space.