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The Face of Crypto: 60% of Investors Are Gen Z and Millennials Entering Markets with Under $10K

Jan, 16 2025 12:23
The Face of Crypto: 60% of Investors Are Gen Z and Millennials Entering Markets with Under $10K

A recent survey from CryptoQuant has unearthed fascinating demographics about cryptocurrency investors. The data illuminates a youth-centric and male-dominated market, with over 60% of participants aged between 25 and 44 years. This suggests a significant influence of younger generations on the digital financial landscape.

The findings from CryptoQuant, released on January 15 in their “2024 Crypto Survey: Exchange Use and Investor Behavior,” reveal 35% of investors fall within the 25-34 age bracket, while 26% are aged 35-44. The survey further shows that these investors are predominantly well-educated: nearly half hold a bachelor's degree, and 28% possess advanced degrees. This highlights a trend of highly educated participants driving the market.

The research underscores the crypto domain's substantial male orientation. An overwhelming 89% of respondents identified as male, compared to just 11% female. This continues a pattern seen across financial sectors where male participation often overshadows female involvement.

Retail investors dominate the landscape, with most participants investing less than $10,000 annually. Asia leads with 40% of users, Europe follows at 29%, and North America at 10%. Investment decisions are primarily driven by personal research (22%) and social media influencers (16%), with lesser influence from friends and media.

In trading preferences, spot trading remains dominant, capturing 76% of user interest, far surpassing derivatives or staking. Only 28% engaged in staking and yield farming, indicating a cautious approach to newer, potentially riskier investment products.

Among exchanges, Binance emerges as the premier choice for 53% of participants, known for its profitability and user reliance. Notably, it is favored in regions such as Asia, Africa, and South America. In North America, Coinbase commands 45% user preference. Regulation vigilance was pronounced, with 83% of traders attentive to compliance issues; Binance was rated most compliant by 32%.

Bitcoin leads as the preferred asset, followed by Ethereum and layer-2 solutions. It remains the dominant choice for profit-generation, illustrating sustained confidence in established cryptocurrencies. These insights show a strong inclination towards blue-chip cryptos, shielding investors from high-risk tokens.

Gathered from 17,566 respondents, this data from CryptoQuant highlights current trends and behaviors, offering a portrait of the crypto investment community.

Disclaimer and Risk Warning: The information provided in this article is for educational and informational purposes only and is based on the author's opinion. It does not constitute financial, investment, legal, or tax advice. Cryptocurrency assets are highly volatile and subject to high risk, including the risk of losing all or a substantial amount of your investment. Trading or holding crypto assets may not be suitable for all investors. The views expressed in this article are solely those of the author(s) and do not represent the official policy or position of Yellow, its founders, or its executives. Always conduct your own thorough research (D.Y.O.R.) and consult a licensed financial professional before making any investment decision.
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