The tech giant has officially incorporated Ethereum Name Service (ENS) domains into its search engine. Users can now query .eth domains and view associated Ethereum balances directly in search results.
This move is part of Google's broader blockchain support strategy. It follows earlier initiatives such as Ethereum wallet tracking and blockchain event celebrations. "Google has officially integrated ENS, allowing users to search for any .eth name and check associated balances directly within Google Search," ENS.ETH announced on X.
The feature, initially launched for select users, is now available globally.
Nalin, a Web3 official at Google, revealed additional features. Ethereum faucets for Sepolia and Holesky test networks now support ENS. Users can input their .eth address to receive test ETH "drips". The ENS system converts complex Ethereum wallet addresses into human-readable names. It functions similarly to internet domains, simplifying cryptocurrency transactions.
Google's crypto journey began in May 2023 with Ethereum address integration. By March 2024, it expanded to include ENS domains. Users could search for addresses like Vitalik.eth and view blockchain information directly.
This development builds on previous initiatives - in 2022, Google introduced features allowing Ethereum wallet holders to track balances in search results. The company also marked the Ethereum Merge event with animated countdown visuals.