XRP social media interest on X has surged to levels rivaling Bitcoin and Ethereum, with the token consistently ranking among the platform's most-searched cashtags since December 2025 amid a wave of regulatory and institutional developments surrounding Ripple.
What Happened: XRP Dominates Cashtag Searches
Nikita Bier, head of product at X, shared a visualization chart showing recent search behavior on the platform.
The data revealed XRP claiming a larger share of total cashtag searches during early January 2026.
On certain dates, the token's search presence matched that of Bitcoin and Ethereum, which typically anchor crypto attention on social media. Other cashtags including $open (OpenAI), $iren (IREN), $tesla (Tesla), $gme (GameStop), and others showed more fragmented interest patterns.
The first half of January indicated a growing base of users actively engaging with XRP-related content.
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Why It Matters: Regulatory Wins Fuel Interest
The attention spike coincides with significant ecosystem developments.
Ripple recently secured regulatory approval from the UK's Financial Conduct Authority, obtaining both an Electronic Money Institution license and cryptoasset registration.
The company has expanded its regulatory footprint across Europe with additional approvals in Luxembourg.
Unconfirmed reports on X suggest BlackRock, the world's largest asset manager, has begun using Ripple's USD-backed stablecoin RLUSD as collateral.
BlackRock has not verified these claims.
XRP is currently at the center of the social interest in X, which is a combination of ecosystem developments and speculation. Evident advancements pertaining to Ripple and the XRP ecosystem are responsible for this surge in interest.
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