Cardone Capital, the real estate investment firm founded by entrepreneur and billionaire Grant Cardone, has entered the Bitcoin market in a major way. The firm revealed its purchase of 1,000 BTC - valued at over $101 million - marking its first foray into digital asset treasury management.
According to Cardone, this move is only the beginning, with plans to acquire another 3,000 BTC before the end of the year. The announcement, made by Cardone himself on social media platform X, positions the company as a hybrid real estate-Bitcoin firm - the first of its kind to formally integrate a full Bitcoin strategy into its capital management framework.
"We just made our first Bitcoin purchase. 1,000 BTC now sits on Cardone Capital’s balance sheet," Cardone posted. "We’re combining the two best-in-class assets: multifamily real estate and Bitcoin."
Cardone's move comes amid a growing trend of companies allocating part of their treasury to Bitcoin as a long-term store of value. With more than $5.1 billion in real estate assets under management across 14,000 units, Cardone Capital's allocation of digital assets marks a significant strategic pivot for the traditionally conservative real estate sector.
The firm’s Bitcoin holdings now place it ahead of well-known U.S. mining companies like Core Scientific and Cipher Mining in terms of BTC reserves, according to on-chain data compiled by BiTBO.
The 10X Miami River Bitcoin Fund
In May, Cardone Capital launched the 10X Miami River Bitcoin Fund, a novel investment vehicle that combines physical real estate and digital assets. The fund includes a 346-unit multifamily commercial property located on Miami’s waterfront and a $15 million Bitcoin allocation.
Speaking to Cointelegraph earlier this year, Cardone revealed that the idea for the fund came from his brother, who encouraged him to explore a hybrid model using real estate-generated cash flows to gradually accumulate more Bitcoin over time.
"We wanted to create a structure where the appreciation and rental yield from multifamily real estate could be reinvested into Bitcoin, compounding returns across two uncorrelated, high-performing asset classes," Cardone explained.
The firm’s BTC integration appears to be designed not just as a hedge, but as a long-term capital appreciation strategy that takes advantage of real estate’s predictable income and Bitcoin’s asymmetric growth potential.
Institutional Real Estate Enters the Bitcoin Arena
Cardone’s move may prove to be a watershed moment for Bitcoin adoption within the private equity real estate sector. Real estate firms typically focus on stable, yield-generating investments. By allocating capital to a volatile digital asset, Cardone Capital is signaling a broader shift in institutional risk appetite and financial strategy.
In addition to serving as an inflation hedge, Bitcoin is increasingly being viewed by companies as a strategic asset that can complement traditional portfolios. Cardone’s framing of Bitcoin as “best-in-class” alongside multifamily real estate reflects a maturing narrative where crypto is no longer confined to speculative trading, but considered a long-term macro asset.
Cardone Capital’s bold entry into Bitcoin coincides with a surge in treasury accumulation by other firms globally. Tokyo-based Metaplanet announced on Monday that it had acquired 1,111 additional BTC, bringing its total holdings to 11,111 BTC - currently worth over $1.12 billion.
The company paid $105,700 per coin, a premium that reflects current market optimism and aggressive institutional positioning. Metaplanet, which has styled itself as Japan’s answer to MicroStrategy, has been steadily building its reserves since early 2024, becoming one of Asia’s most prominent corporate Bitcoin holders.
The company’s strategy mirrors that of Strategy (formerly MicroStrategy), which has famously converted a large portion of its balance sheet into Bitcoin under the leadership of Michael Saylor.
Michael Saylor Signals More BTC on the Horizon
Saylor himself has hinted at yet another BTC purchase. In a post on X featuring Strategy’s portfolio tracker - an image he typically shares before announcing new acquisitions - Saylor wrote, "Nothing Stops This Orange." The tracker showed Strategy’s current holdings at just under $61 billion, suggesting the firm is preparing to add to its already-massive Bitcoin reserve, which stood at 592,100 BTC as of mid-June.
While Saylor has not confirmed a new acquisition, his social media habits have reliably preceded announcements of fresh BTC purchases in recent months.
The recent wave of large-scale corporate Bitcoin purchases reflects a broader trend toward Bitcoin treasury integration, particularly among firms with long-term investment horizons. Cardone Capital, Metaplanet, and Strategy are helping redefine how corporations approach capital preservation, asset diversification, and inflation hedging.
What makes Cardone’s case especially unique is the fusion of cash-generating real estate assets with an inherently deflationary digital currency. The firm’s ability to recycle real estate profits into Bitcoin introduces a feedback loop that may become a model for hybrid funds and capital deployment strategies.
Cardone’s emphasis on strategic reserve management, rather than speculative trading, is in line with a growing macro narrative that sees Bitcoin not as a volatile tech experiment but as a serious contender for 21st-century monetary utility.
Final thoughts
With its 1,000 BTC purchase and ambitions to quadruple that figure by year-end, Cardone Capital has not only joined the ranks of institutional Bitcoin holders but also set a new precedent for treasury diversification in the real estate sector.
By merging the cash flow reliability of multifamily property portfolios with the long-term appreciation potential of Bitcoin, Cardone is charting a new course that could inspire similar hybrid strategies across private equity, real estate, and venture capital.
The move underscores a broader shift in capital management where Bitcoin is no longer seen as speculative - but increasingly as a strategic pillar of corporate treasury planning.