Ethernity has launched its testnet for Ethernity Chain. It's a layer two solution for entertainment brands. The chain is now part of Optimism's Superchain ecosystem.

Ethernity Chain aims to be the entertainment layer in the Superchain. It joins big names like Coinbase's Base and Worldcoin. The Superchain uses Optimism's OP stack. It shares fees with the Optimism collective.

The new chain tackles entertainment industry issues head-on. It's packed with consumer-friendly features. These harness Web 3.0 benefits. They also simplify complex processes.

AI-powered DRM is a key feature. It protects intellectual property on-chain. This is crucial for safeguarding digital assets.

Urv Goel from Optimism Unlimited is pumped. He said, "By joining the Superchain, Ethernity becomes part of a community of builders dedicated to scaling Ethereum and giving back to the ecosystem."

The testnet is now live. Developers can start building and testing apps. Several entertainment projects are already on board. More launches are coming soon.

Marcelo Pham, Ethernity's co-founder, chimed in. "Our goal is to bridge the gap between traditional entertainment and blockchain technology," he stated.

Ethernity has some solid backup. Gelato is providing infrastructure support. They're offering Web 3.0 cloud services too. These enable zero gas UX and connect apps to Web 2.0 APIs.

A developer grant program is in the works. It'll offer funding and resources. Marketing and technical support are part of the deal.

Ethernity's no newbie to the entertainment scene. They've already brought big names like Lionel Messi onto the blockchain. Now, they're gearing up for the next level.