Kraken has landed a major partnership with Tottenham Hotspur. The crypto exchange will become the club's first official cryptocurrency and Web3 partner. This deal marks a significant step in bringing crypto to mainstream sports.

The partnership kicks off before the 2024/25 season. Kraken's logo will grace the sleeves of both men's and women's team jerseys. It's a big win for the crypto firm.

Tottenham isn't new to the crypto game. They launched their own fan token last year. The SPURS token, created on Socios.com, joined a growing trend in sports.

Ryan Norys, Tottenham's Chief Revenue Officer, is pumped about the deal. "We're stoked to partner with a forward-thinking brand like Kraken," he said. The club plans to offer fans exciting events and experiences.

Kraken isn't just slapping its logo on shirts. They're going all in on fan engagement. Exclusive content, pop-ups, and behind-the-scenes access are all on the cards. It's about getting fans jazzed about crypto.

Mayur Gupta, Kraken's CMO, sees a natural fit. "Crypto, like football, should be for everyone," he stated. The goal? Make finance more accessible to the average fan.

But wait, there's more. Kraken's also teaming up with F1 Drive London at Tottenham's stadium. They're mixing crypto, football, and fast cars. Talk about a hat-trick.

Kraken's no newbie in the UK. They've got a solid presence with 350 local team members. Globally, they serve over 13 million clients. That's no small potatoes.

This deal isn't happening in a vacuum. Crypto's been making waves in sports. Just look at Cristiano Ronaldo's recent NFT collection with Binance. It's a whole new ballgame.

Meanwhile, Kraken's got its eye on the bigger picture. They're planning a $100 million funding round before a potential 2025 IPO. It's crunch time for the crypto exchange.