Travala, a leading crypto-based travel booking platform, announced a collaboration with Trivago, a prominent global travel metasearch engine, to integrate its extensive inventory onto the Trivago platform. This partnership will allow millions of users to explore cryptocurrency payment options for their travel bookings.
Travala's spokesperson highlighted that the integration would provide Trivago users with the opportunity to discover and book properties worldwide. Timo Itterbeck, Head of Account Management at Trivago, emphasized that the partnership broadens accommodation choices and integrates innovative payment methods, including cryptocurrencies.
Starting today, Trivago users can access an additional 2.2 million accommodation options, with selected bookings directing customers to Travala's crypto-friendly platform.
Travala hosts over 2,200,000 properties in 230 countries, along with numerous activities and airlines and supports over 100 cryptocurrencies, enhancing convenience for users familiar with digital payments.
The collaboration between Trivago and Travala means users can now pay for accommodations using multiple popular cryptocurrencies. This includes Bitcoin, Ethereum, Solana, Dogecoin, and Travala’s loyalty token, AVA. Beyond payments, Travala offers competitive pricing, a best-price guarantee, and a Smart membership program, which rewards users with loyalty points. Basic members can earn rewards in Bitcoin or AVA, while advanced members are eligible for additional discounts and benefits, irrespective of their payment method choice.
Juan Otero, CEO of Travala, described the partnership as pivotal in promoting global crypto adoption, enabling millions to incorporate digital currencies into everyday transactions. Otero further stated that incorporating Travala into Trivago not only benefits Travala but also plays a role in normalizing crypto usage within real-world services.
This evolution is a significant stride for Travala, following recent collaborations with major travel entities like KAYAK and Skyscanner.
These partnerships have propelled Travala into a multi-million-dollar enterprise, with 2024 financials indicating $100 million in gross annual revenue—nearly double from the previous year. A notable 78% of bookings in 2024 were completed using cryptocurrency, indicating growing interest in crypto travel.
Disclaimer: The information provided in this article is for educational purposes only and should not be considered financial or legal advice. Always conduct your own research or consult a professional when dealing with cryptocurrency assets. Disclaimer: The information provided in this article is for educational purposes only and should not be considered financial or legal advice. Always conduct your own research or consult a professional when dealing with cryptocurrency assets.