Social media platform X is stepping up its push into financial news and trading-adjacent functionality, following strong early feedback on its upcoming Smart Cashtags feature, according to company's head of product Nikita Bier.
Bier said Smart Cashtags, which allow users to link posts to specific financial assets or smart contracts rather than generic ticker symbols, have been the most positively received product preview the platform has released to date.
He said the response reinforced the company’s view that X plays a central role in shaping market sentiment across both public equities and cryptocurrency markets.
“It’s never been more clear: X shapes market sentiment and drives transactions in public and crypto markets more than any other corner of the internet,” Bier wrote, adding that user feedback is now guiding the next phase of development.
Building A Financial News And Trading Layer
According to Bier, X’s product team will spend the coming month focused on delivering a first version of broader financial news and trading functionality.
While specific features were not detailed, the emphasis will be on making cashtags more useful to active traders and expanding support across a wider range of assets.
Smart Cashtags are designed to reduce ambiguity by allowing users to specify the exact asset or, in the case of crypto, even the underlying smart contract when referencing a ticker.
From the timeline, users will be able to tap a cashtag to view real-time price data and aggregated discussion tied to that asset.
The feature addresses a long-standing problem in crypto markets, where identical symbols often represent different tokens across blockchains, leading to confusion and, at times, mispricing during fast-moving market events.
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X’s Expanding role In Market Behavior
X’s renewed focus on financial tooling builds on earlier efforts to integrate market context directly into conversations, including live price displays introduced through past partnerships.
Smart Cashtags represent a shift from symbol-level shorthand to asset-level precision, a move traders say could materially improve signal quality.
The company’s interest in trading-adjacent features also aligns with its broader “everything app” ambitions under owner Elon Musk, which include payments and financial services.
While Bier did not confirm plans for in-app trading or wallet integration, his comments suggest X is exploring how far it can extend from information discovery into transaction-adjacent use cases.
Traders Drive The Roadmap
Bier said much of the early feedback focused on which assets should be supported first and how cashtags could better surface actionable information.
That feedback, he said, is now shaping X’s near-term product roadmap.