Bitget launched its first South American MotoGP activation at the Brazilian Grand Prix in Goiânia, debuting an interactive fan booth and expanding its Smarter Speed Challenge mini-game that has drawn roughly 100,000 participants and a prize pool exceeding 120,000 USDT (USDT) since its Mar. 2 launch.
Bitget MotoGP Activation
The exchange set up a two-storey booth at the Autódromo Internacional Ayrton Senna during the Mar. 20-22 race weekend, featuring racing simulators, a VR racing game and installations that tied trading concepts to motorsport. A branded VIP lounge hosted partners and clients, while circuit signage and global broadcast placements carried the company's branding.
The event follows previous MotoGP activations across Italy, Germany, Catalunya and Indonesia in 2025. Brazil represents a push into a growing market for the platform.
The Smarter Speed Challenge, a browser-based mini-game launched earlier in March, frames assets including cryptocurrencies, U.S. stocks and gold as race tracks and collectible objectives.
A limited-time feature tied to the Brazilian Grand Prix offered additional in-game rewards during the race weekend.
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Gracy Chen's Remarks
"The way people engage with markets is evolving, and experiences play a bigger role in that shift," said Gracy Chen, CEO of Bitget. She added that embedding trading concepts into environments like sports allows wider audiences to explore them naturally.
The mini-game is designed to bridge Web2 and Web3 users. It fits into Bitget's broader strategy of housing crypto and traditional financial assets on a single platform, a model the company calls a Universal Exchange.
Future activations are planned alongside upcoming MotoGP races, though Bitget did not specify which events.
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