Bitget launched what it calls the UEX Switch Campaign on Mar. 16, urging traders to consolidate crypto and traditional finance activity into a single platform after a recent app redesign that the exchange says cut navigation steps by roughly 30%.
Bitget Cross-Asset Push
The campaign centers on a tagline — "Switch to UEX, Switch to Bitget" — and a broader argument that crypto, equities, forex and commodities now move in tandem. Traders who split their activity across multiple apps lose time and miss opportunities, the company said.
Bitget claims it captured 89% of global market share for Ondo's tokenized stock tokens.
Daily volumes hit $6 billion in Jan. 2026.
The platform currently lists more than 200 tokenized stocks and ETFs, along with CFDs, stock perpetuals, forex pairs, indices, commodities and precious metals — all settled in a single USDS-denominated account.
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Gracy Chen's Outlook
"The pivot is here. Traders who are still not adapting to the evolving markets are leaving alpha on the table every single day," said Gracy Chen, CEO at Bitget. "Bitget UEX was built to remove that friction entirely."
Chen described the shift as a "great migration" of capital toward unified trading platforms.
The company has set an internal target of handling 40% of tokenized stock trading volume by 2030, which it estimates at $15 trillion to $30 trillion.
Tokenized Assets Strategy
The campaign frames Bitget's broader bet on tokenized securities as traditional finance products move on-chain.
The exchange offers cross-margin capabilities, around-the-clock market access and leverage up to 500x. Bitget positions itself as a destination for traders looking to access global markets from one account without currency conversion delays.
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