Brazil's largest bank Itaú Unibanco has announced expanding its Bitcoin and Ether trading services to all customers.
Itaú Unibanco is one of the largest private banks in Latin America. It has more than 60 million customers. And only a small portion of that number were given opportunity to buy and sell cryptocurrencies with the bank back in December 2023, when the crypto experiment was first announced.
The bank launched its investment platform – ‘Ion’ – and initially, the bank offered the services to selected clients.
The bank said it would slowly open the new opportunities to wider customer base who download the platform’s app.
Obviously, the experiment proved to be successful.
Guto Antunes, head of Itaú Digital Assets, explained that the bank has been carrying out weekly surveys with customers for whom cryptocurrency operations were permitted.
The survey found high degree of acceptance among the clients.
The bank currently supports Bitcoin and Ether trading. But other tokens will be added as customer demand rises.
Itaú Unibanco created all the tools internally. That includes crypto wallets for each client. The app has already been downloaded over 3.5 million time both in iOS and Android.