As meme coin narratives face renewed pressure in a risk-off market, DogeOS is betting that Dogecoin’s (DOGE) future lies not in price momentum, but in unlocking billions of dollars sitting idle on centralized exchanges.
Jordan Jefferson, CEO and founder of DogeOS and the MyDoge wallet, said the real opportunity is not to replace Dogecoin or compete with high-throughput chains like Solana (SOL), but to build an ecosystem around an asset that has already survived a decade of market cycles.
“Doge is Doge,” Jefferson told Yellow.com in an interview. “We’re not fundamentally changing Dogecoin. We’re creating more opportunities around it and on it.”
According to Jefferson, the core structural issue is that most Dogecoin remains parked on centralized exchanges, where trading fees accrue to platforms rather than to holders.
“Dogecoin is supposed to be the people’s currency. Why is it all in the hands of a few exchanges?” he said. “Billions and billions in fees are earned by exchanges on Dogecoin trading, and someone holding Doge cannot provide liquidity and earn a share of those fees anywhere.”
Culture Over Throughput
Unlike many Layer-2 projects, DogeOS is not positioning itself as a faster or cheaper alternative to Ethereum (ETH) or Solana.
Jefferson said that framing is outdated.
“The world doesn’t really need another blockchain,” he said. “Competing on technology alone is a losing battle.”
Instead, he describes Dogecoin as a “culture chain,” one built on a globally recognized meme and a loyal user base that has persisted for more than 10 years.
In his view, that cultural capital is more defensible than incremental improvements in transaction speed.
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“There’s only one blue-chip meme,” Jefferson said. “And that’s Dogecoin.”
DogeOS aims to introduce native DeFi functionality, including yield and liquidity provision, to incentivize users to move Dogecoin on-chain.
The platform is designed to inherit Dogecoin’s proof-of-work security, potentially enhanced in the future by zero-knowledge verification, but without altering the base layer itself.
From Meme To On-Chain Economy
Jefferson argues that enabling smart contracts and DeFi infrastructure around Dogecoin could increase its on-chain velocity and broaden participation beyond centralized trading.
“The problem right now is there’s little incentive to move Dogecoin on-chain,” he said. “By introducing native DeFi and yield opportunities, there’s real financial incentive, not just a philosophical one about self-custody.”
The broader ambition is to convert what he calls “idle meme capital” into an active ecosystem, channeling developers to build products tailored to the Dogecoin community rather than replicating Ethereum-native applications.
Human-First, AI-Ready
Jefferson also pushed back on the notion that autonomous AI agents will soon dominate crypto usage.
“We’re very much building for human users,” he said, arguing that AI-driven finance remains overstated in the near term.
Still, he believes crypto will eventually serve as the settlement layer for AI-based payments and agents and that Dogecoin, as one of the most decentralized and widely distributed networks, is well positioned for that future.
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