Arnold Palmer Enterprises is bringing the late golfer’s licensed IP into a blockchain-based environment for the first time through a new Web3 mini-game set to launch on SCOR, a fan-engagement platform developed by Sweet.
The title, Arnie’s Birdies, introduces tokenized versions of Palmer-themed assets and records all in-game interactions onchain, marking an early test of how traditional sports brands may use blockchain infrastructure for digital engagement.
Scheduled for release in December, the game uses simple physics-based mechanics as players move through a series of golf holes themed around elements associated with Palmer, including Bay Hill imagery, one of his jets, and references familiar to long-time fans. According to SCOR, each action inside the game contributes to an onchain activity profile that can be used across other applications within the ecosystem.
The company said this structure is intended to give rights-holders new ways to measure and monetize engagement while allowing users to build persistent digital identities.
Arnold Palmer Enterprises said the project aligns with the golfer’s history of adopting emerging media formats to reach fans.
SCOR and Sweet positioned the launch as part of a broader strategy to move sports IP into programmable digital formats that can be used across web, mobile and messaging platforms, including Telegram.
Sweet already works with major sports leagues and athlete networks, and Arnie’s Birdies is one of its first Web3 titles tied to a legacy sports estate.
The game will open first to users who join a whitelist before becoming widely available.
SCOR said the longer-term aim is to demonstrate how licensed sports content can function in onchain environments, where engagement data and digital assets can be portable between different applications.