Bitcoin treasury company Strategy acquired 2,932 Bitcoin (BTC) for $264.1 million between January 20-25, extending a January buying spree that has added over 40,000 coins to corporate reserves.
The purchase brought Strategy's total holdings to 712,647 BTC valued at approximately $62.6 billion at current market prices. The company paid an average of $90,061 per Bitcoin during the acquisition period, roughly matching Bitcoin's trading range last week.
Strategy's January accumulation now totals four separate transactions across 25 days.
The firm purchased 22,305 BTC for $2.13 billion on January 12-19, followed by smaller acquisitions earlier in the month.
What Happened
The latest 2,932 BTC purchase occurred while Bitcoin traded below $90,000 for most of the week.
Bitcoin currently sits around $87,800, down 2.5% from Strategy's latest entry price and approximately 12% below recent highs near $100,000.
Strategy's total Bitcoin portfolio cost $54.19 billion across all purchases, averaging $76,037 per coin.
At current prices, the holdings show approximately $8.4 billion in unrealized gains, though the company reported $17.4 billion in unrealized losses for Q4 2025 when Bitcoin briefly touched $126,000 before declining.
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Corporate Bitcoin Trend
Strategy maintains the largest public company Bitcoin position, representing roughly 3.4% of Bitcoin's 21 million supply cap. The firm funds acquisitions primarily through at-the-market equity sales of MSTR common stock and preferred equity instruments.
Recent buying patterns show Strategy purchasing regardless of short-term price movements.
The company acquired Bitcoin at prices ranging from $88,568 to $95,284 across January transactions, demonstrating continued accumulation through volatility.
Market Performance
Strategy shares fell 50% during 2025 despite continued Bitcoin purchases, marking the first six-month losing streak since the company adopted its Bitcoin treasury strategy in August 2020.
MSTR currently trades at approximately 0.81 times net asset value, below the Bitcoin it holds.
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