Yellow Capital, a leading Web3 market making and venture firm, today announced the launch of TradePoint, its proprietary platform engineered for effective token distributions, CEX visibility, and algorithmic trading.
The platform addresses persistent challenges faced by projects for token distribution through unlocks, airdrops, or treasury sales. Distribution and trading platforms are often separated, so holders are left to trade it manually. This frequently results in wider spreads and damaged market confidence.
TradePoint acts as a strategic buffer between a project’s token supply and the open market. The platform monitors real-time market conditions and releases tokens only when sufficient buying activity is present. This approach manages execution to release profits as organic buyers arrive.
“The existing model for token distribution is fundamentally flawed,” said Diego Martin, CEO of Yellow Capital. “Project teams are often forced to choose between decentralized systems which do not factor in market conditions, or handing over assets to opaque intermediaries. With TradePoint, we offer a third way, an algorithmic solution that prioritizes market health. We don’t just move tokens, we manage the impact of that movement to ensure long-term stability for the project and its community.”
The platform provides issuers with full token tracking visibility through a centralized dashboard, from which distributions and liquidations can be controlled. This replaces the black box nature of traditional market making with a data-driven, transparent process that provides projects with the tools needed to stabilize their token markets. TradePoint also replaces manual selling with smart algorithmic liquidations, ensuring a smooth distribution.
This launch is part of Yellow Capital's broader offering to support Web3 projects across their full lifecycle. The firm provides liquidity solutions across more than 140 centralized exchanges, combining market-making services with treasury management and strategic advisory. TradePoint completes this offering by addressing the final critical challenge, managing token supply shocks during distribution events.
About Yellow Capital
Yellow Capital is a leading market-making firm with a venture arm focused on supporting Web3 projects with treasury management, liquidity solutions, and providing long-term support. The firm’s services include a comprehensive ecosystem providing pre- and post-token-listing strategies.
Yellow Capital is committed to redefining the future of crypto, blockchain, finance, and Web3, drawing on the Yellow Group's extensive experience in over 100 blockchain projects.