Basic Attention Token has surged more than 100% since Oct. 11, reaching $0.2619 and nearing a new 2025 high. Brave Browser reached 101 million monthly active users in September, marking significant growth for the privacy-focused platform that powers the token's ecosystem.
What Happened: Token Rally Outpaces Altcoin Recovery
While altcoins recover from the Oct. 10 liquidation event, Basic Attention Token stands apart from broader market trends. The token trades at $0.2664, marking a 20% gain in 24 hours and 53.4% over the past week, according to CoinGecko data. Many assets remain below their pre-liquidation values.
Brave serves as the primary platform for earning and using the cryptocurrency. Users earn tokens by viewing privacy-respecting advertisements, which they can tip to content creators or exchange for other currencies.
The rally positions the Social token category as the second-best performing sector over the past month, trailing only Privacy Coins. Growing adoption of privacy-focused platforms and sustained token accumulation reflect a trend toward privacy-first digital ecosystems.
Brave now has 42 million daily active users, with on-chain data highlighting consistent interest from large holders over recent months.
Basic Attention Token's market capitalization exceeds $397 million, with approximately 1.49 billion tokens circulating from a maximum supply of 1.5 billion.
Recent momentum has attracted retail traders. Trade volume increased significantly, as Etherscan noted 3,107 transfers in the past 24 hours, representing a 72.32% increase from the previous period. On-chain analytics shows the token has 437,801 holders.
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Why It Matters: Platform Growth Drives Utility
Brave reached 101 million monthly active users as of Sep. 30, reflecting rapid expansion. The browser has added approximately 2.5 million net new users each month for two years. With 42 million daily users, the DAU/MAU ratio stands at 0.42, showing high engagement and retention.
Integrated with Brave, the browser's search engine processes nearly 20 billion queries annually, including 1.6 billion monthly searches and more than 15 million daily AI-generated answers.
Brave's transition from a privacy tool to a broad digital ecosystem allows it to compete directly with mainstream browsers and search engines.
Privacy features on Brave include strong ad-blocking via Brave Shields, tracker blocking, storage partitioning, Global Privacy Control and bounce tracking prevention. The platform offers Leo, a privacy-centric AI assistant, plus a VPN with approximately 100,000 subscribers. Its integrated Brave Wallet supports shielded Zcash transactions and Web3, strengthening its decentralized offering.
Basic Attention Token powers Brave's rewards system. Users earn tokens for viewing privacy-respecting ads from major brands such as Amazon, Ford and eBay. Content creators receive compensation through the Brave Creators program, bypassing traditional ad networks. The token's wide reach is reflected in its position as the 14th most distributed token on-chain.
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