In a strategic move aimed at simplifying crypto access for mainstream users, Binance has partnered with global payments giant Worldpay to enable Apple Pay and Google Pay as payment options for buying digital assets. The integration is now live through Binance’s fiat onramp, giving millions of users worldwide a familiar and seamless way to enter the crypto space.
According to a press release issued Monday, Binance emphasized that this upgrade is more than just a technical improvement. The exchange sees this as part of a broader effort to lower barriers to Web3 adoption—especially in emerging markets where mobile wallets dominate but credit card access remains limited.
“By supporting the most widely adopted digital wallets, Binance enables new users to explore digital assets using tools they already trust,” the company said in the announcement.
Expanding Access Through Everyday Tools
This isn't Binance's first brush with Apple Pay and Google Pay. Back in November 2022, the platform introduced the ability to use these wallets for crypto purchases via credit and debit cards but the service was hampered by regional and device-based restrictions.
The new integration through Worldpay - a major player in global payment processing - offers a more robust and scalable infrastructure, capable of handling a broader range of transactions and user types. It allows for smoother onboarding, particularly for users in mobile-first regions such as Southeast Asia, Africa, and parts of Latin America, where digital wallets are more accessible than traditional banking tools.
The move also complements Binance’s larger push to expand its fiat-to-crypto channels, reinforcing its focus on building infrastructure that bridges traditional finance with the crypto ecosystem.
Worldpay Deepens Crypto Commitment
For Worldpay, the deal marks another step toward becoming a foundational player in the digital asset economy. The company has signaled growing interest in blockchain-based finance, with plans to verify on-chain transactions and even serve as a validator on select blockchains - essentially embedding itself into the architecture of crypto networks.
In 2024 alone, Worldpay processed $1.3 billion in stablecoin-related transactions, up from under $1 billion in 2023. Though small compared to its $2.3 trillion total annual volume, the stablecoin growth reflects mounting institutional interest in crypto payments.
Sanchit Mall, head of Web3 and crypto at Worldpay in Asia-Pacific, noted in prior statements that the company aims to become “part of the ecosystem right at the base,” signaling a long-term strategy to support both centralized exchanges and decentralized infrastructure.
This latest integration positions Binance and Worldpay at the forefront of crypto accessibility - leveraging mainstream financial tools to make blockchain adoption as intuitive as possible for everyday users. As Web3 applications continue to evolve, partnerships like these may serve as the backbone for the next wave of global user onboarding.