A new digital platform called Mivio has launched to streamline festival commerce by integrating payments, rewards, and vendor services into a single application. The system, built on the Yellow SDK, allows festival attendees to shop and pay while earning experience points, badges, and digital prizes that create what the company calls a "SBD identity" usable across multiple events.
What to Know:
- Festival vendors receive instant payments without transaction fees and can transfer funds directly to bank accounts after events
- Attendees earn rewards through booth visits while using the app for purchases and payments
- The platform provides privacy-focused analytics and automated sponsorship tools for brands and event organizers
The application addresses payment friction at festivals while creating a rewards ecosystem for attendees. Vendors benefit from immediate payment processing without the fees typically associated with festival transactions.
Festival-goers accumulate experience points and digital badges through booth interactions, building profiles they can use at future events. The rewards system aims to increase engagement between attendees and vendors.
Brands and event organizers access real-time analytics through the platform while maintaining user privacy. The system includes automated sponsorship tools designed to facilitate brand engagement without manual intervention.
The technical infrastructure relies on Next.js and Postgres for the web application framework. The platform uses VLayer for email verification and event attendance certification, while Yellow enables automatic anonymous payments. Flow blockchain technology powers the creation of soulbound NFTs, and wagmi and viem provide blockchain connectivity.
The system represents an attempt to modernize festival commerce by eliminating cash transactions while creating digital engagement opportunities. Vendors gain immediate access to funds, while attendees build portable digital identities across events.
Final Thoughts
Mivio's platform addresses multiple festival commerce challenges by combining cashless payments, instant vendor fund transfers, and attendee reward systems. The technology aims to create a comprehensive ecosystem connecting festival-goers, vendors, and event organizers through integrated digital tools.