Crypto.com launched OG as a separate prediction markets platform on Monday, separating event contracts from its main exchange six days before Super Bowl LX.
The U.S.-focused app runs on Crypto.com Derivatives North America, a CFTC-registered clearinghouse the company acquired in 2022.
OG offers sports event contracts alongside markets in finance, politics, and entertainment categories.
CEO Kris Marszalek cited 40-fold weekly growth over six months justifying the spinout. The company offered $500 in rewards for its first one million users.
What Happened
Crypto.com became the first exchange to offer federally licensed sports prediction contracts in December 2024. CDNA operates as a designated contract market under CFTC oversight.
Nick Lundgren took the CEO role at OG while maintaining his position as Crypto.com chief legal officer. He previously secured CFTC approval for sports contracts and led the CDNA acquisition in 2022.
OG includes social features like leaderboards and trader-following capabilities. The platform plans margin trading for prediction contracts pending regulatory certification, which would be a first for U.S. prediction markets.
Read also: Kraken Parent Payward Reports $2.2B Revenue In 2025 Financial Highlights
Why It Matters
Major crypto exchanges added prediction markets as trading volumes remained cyclical in early 2026. Coinbase launched prediction markets through a Kalshi partnership while Kraken announced entry plans for later this year.
Sports prediction contracts gained regulatory traction in late 2024 after years of legal uncertainty. Platforms now compete for retail users seeking shorter-term, event-based trading compared to traditional derivatives.
Liquidity depth and risk controls will determine whether OG can compete with established platforms like Kalshi and Polymarket. Crypto.com's existing compliance infrastructure and sports partnerships including Crypto.com Arena, UFC, and Formula 1 provide distribution advantages.
The standalone structure indicates Crypto.com views prediction markets as a long-term revenue line rather than experimental feature during periods when crypto spot trading slows.
Read next: Galaxy Digital Posts $482M Loss As Q4 Crypto Downturn Exceeds Analyst Forecasts