Own. App and Ghost Gaming Open Live Leaderboard to Pick Next Creator at DreamHack
Own. App and Ghost Gaming said the four-week recruitment contest will pick its winner live at DreamHack Atlanta 2026, based on real-time audience engagement.
Leaderboard Recruitment Contest
The Ghost Gaming Recruitment Challenge resets to zero every Sunday, a mechanic the companies call "Fresh Shot." It is designed to strip out follower-count advantages.
Creators join by downloading Own. App, following Ghost Gaming and submitting entries under the Ghost Gaming category. Weekly prompts run across X, Instagram, TikTok and Discord under the tag #GHOSTRC.
Ghost Gaming, an Atlanta-based esports organization with an audience of more than 30 million, will pick a winner after the leaderboard closes May 15. The announcement is set for the Ghost Gaming Creator Summit during DreamHack Atlanta, May 15-17.
The contest is open to creators in gaming, lifestyle, beauty, fashion, comedy and music. Own. App says more than 1,000 creators have joined the platform through its Ghost Gaming partnership so far.
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Zaitsev, Harris on Verified Attention
Katia Zaitsev, co-founder and chief operating officer of Own. App, said the platform measures engagement from real users in real time. She framed the contest as an early version of sponsored leaderboards the company plans to roll out.
"Attention is the most contested resource online, and almost none of it is verified," Zaitsev said.
Todd Harris, chief executive of Resurgens Gaming and Ghost Gaming, said the format inverts traditional scouting by letting fans decide.
Own. App is also a sponsor of the Creator Summit, where Zaitsev is scheduled to speak on a panel with executives from YouTube and other platforms. The companies will host a Creator House across the weekend for creators, fans and partners.
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