Crypto exchange Bitget on Monday announced it has dismantled one of the most entrenched business models in the crypto exchange industry: token listing fees.
The Seychelles-based exchange announced the expansion of its Bitget Onchain service, which integrates Ethereum, Solana, Binance Smart Chain, and Base, allowing users to access millions of tokens through a single spot account.
The shift means projects no longer need to pay exchanges for listings, nor do users have to wait for approval before trading new assets.
For years, token listings have been among the most lucrative and controversial aspects of the exchange business, where approval often hinged on fees or strategic interests.
Bitget’s new approach bypasses that system by giving users direct access to tokens as soon as they are issued on-chain.
The change decentralizes the listing process.
Instead of a curated marketplace where exchanges controlled visibility, every token issued on supported blockchains is instantly available through Bitget Onchain.
The company says this eliminates barriers created by gatekeeping, a practice that has long shaped which projects gained traction.
Coinbase CEO Brian Armstrong recently said the exchange is evolving into an “everything exchange,” aiming to rival banks by offering wide access to assets, though its model still involves listings.
By cancelling the token listing model altogether, Bitget positions itself as the first major exchange to abandon a core revenue stream in favor of universal access.
Analysts suggest the shift could accelerate adoption by reducing bottlenecks for projects, while giving users more autonomy over which tokens to buy or trade.
Alongside multi-chain access, Bitget introduced Onchain Signals, an AI-driven feature that monitors blockchain activity from high-profile wallets and delivers real-time trading alerts.
This tool is intended to help users act quickly on trends while maintaining safeguards against high-risk tokens.
The implications of the change are significant.
If widely adopted, exchanges could see the end of a long-standing culture where listings were monetized, replaced instead by open systems that make all on-chain assets accessible.
With more than 120 million users, Bitget states that this approach will give it a first-mover advantage in reshaping the exchange industry’s economics.