Coinbase has unveiled its largest product expansion to date, positioning the company not just as a crypto exchange but as a multi-asset trading platform spanning stocks, derivatives, prediction markets, tokenization infrastructure, and enterprise tools.
The rollout marks a major shift in strategy as the company looks to deepen engagement and diversify revenue beyond volatile crypto trading cycles.
The company said Wednesday that a suite of new products, many of which had been hinted at earlier this year, is now complete and ready for release.
CEO Brian Armstrong framed the effort as an attempt to unify traditional financial assets and on-chain markets under a single platform.
Coinbase Enters Stocks, Derivatives And Outcome Markets
Central to the announcement is Coinbase’s move into stock trading, an expanded futures and perpetuals offering, and a new push into prediction markets via Kalshi.
The competitive landscape has intensified rapidly, with DraftKings, FanDuel, Polymarket, and Robinhood all advancing their own versions of event-driven trading.
Armstrong argued that prediction markets fill a gap that goes beyond speculation, saying they increasingly function as a tool for gauging public sentiment on everything from macroeconomic releases to elections.
He described them as both informational and recreational, sharing during a past earnings call how easily these markets can be influenced and how widely they’re being tracked.
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Tokenization: The Longer-Term Vision
Alongside the trading expansion, Coinbase introduced Coinbase Tokenize, an institutional product suite designed to support the issuance of tokenized real-world assets, including equities.
Armstrong called stock trading “a good first step,” but said the aim is eventually to bring equities on-chain to broaden global access and enable new market structures, including futures tied to tokenized shares.
Business Tools, Infrastructure And On-Chain Liquidity
Coinbase is also widening its presence beyond consumer trading.
Coinbase Business will now be available to eligible users in the U.S. and Singapore, supported by a broader API stack that touches custody, payments, trading, and stablecoin issuance.
The company is also introducing “custom stablecoins” for firms seeking branded payment rails, and emphasizing x402, its stablecoin-compatible payments standard for automated and agent-driven commerce.
Coinbase’s expansion arrives as retail trading platforms fight to keep users active during periods of lower crypto volumes.
By offering stocks, outcome markets, and access to tokenization infrastructure, Coinbase is banking on becoming an all-in-one financial app, retaining its crypto-native audience and appealing to broader retail investors.
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