Crypto.com on Monday announced it has partnered with Hollywood.com to introduce a new entertainment prediction market, giving users a regulated venue to trade on outcomes tied to films, television, and pop culture events.
The offering, unveiled on Monday, will be operated by Crypto.com Derivatives North America, a Commodity Futures Trading Commission (CFTC)-registered exchange and clearinghouse.
The exchange will list event-based contracts accessible directly through Hollywood.com, allowing users to legally speculate on entertainment outcomes such as movie box office results, award show winners, and television ratings.
Unlike the political and sports prediction platforms that have gained traction in recent years, this initiative focuses exclusively on the entertainment sector.
Both companies describe the venture as a compliant way for fans to engage with media content while participating in real-time event pricing.
Travis McGhee, Managing Director and Global Head of Capital Markets at Crypto.com, said the partnership aims to expand how audiences interact with entertainment through regulated trading instruments.
Mitchell Rubenstein, Co-CEO of Hollywood.com, framed the collaboration as an evolution of fan engagement, allowing users to express sentiment around cultural moments using event contracts.
Hollywood.com will serve as the front-end platform promoting the market and connecting users to the contracts listed by Crypto.com | Derivatives North America. The launch positions the entertainment site as one of the first major media brands to integrate a federally regulated prediction market directly into its offerings.
The companies have not disclosed specific launch timelines or initial contract types but indicated that coverage will span movies, Broadway, gaming, and celebrity-related events.