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Strategy Adds 3,015 BTC As Unrealized Losses Grow - Is The Bet Still Paying Off?

Strategy Adds 3,015 BTC As Unrealized Losses Grow - Is The Bet Still Paying Off?

Strategy Inc completed its 101st bitcoin purchase last week, adding 3,015 BTC for approximately $204.1 million at an average of $67,700 per coin - well below the company's overall average cost of $75,985 per bitcoin.

The buy lifts total holdings to 720,737 BTC, acquired for roughly $54.77 billion in aggregate.

The purchase was funded through the company's at-the-market offering program, which generated $229.9 million in net proceeds from 1.73 million shares of Class A common stock and an additional $7.1 million from 71,590 shares of its variable-rate preferred stock (STRC) during the same period.

What Happened

According to a Form 8-K filed with the SEC on March 2, Strategy acquired the bitcoin between Feb. 23 and March 1, 2026.

With bitcoin trading around $65,000–$67,000 at the time of writing, the firm's entire 720,737-BTC position sits at an unrealized loss relative to its $75,985 average purchase price.

The company also raised the annualized dividend rate on its STRC preferred stock from 11.25% to 11.50%, effective March 1.

The board declared quarterly dividends across all preferred share classes, payable March 31, with Strategy expecting the payouts to qualify as non-taxable return of capital under U.S. federal tax rules.

Read also: Bitget Launches Women's Day Campaign As Crypto Founder Gender Gap Stays Below 5%

Why It Matters

Strategy's 720,737 BTC equates to roughly 3.4% of bitcoin's capped 21 million supply, making the firm the world's largest known corporate holder by a wide margin.

The concentration means its balance sheet is acutely exposed to cryptocurrency price swings that the company does not hedge.

The most recent buy came in nearly $8,300 below Strategy's blended average cost, which slightly reduces that basis. Critics, including economist Peter Schiff, noted publicly that unrealized losses continue to grow as the company keeps averaging down a position that remains underwater overall.

Strategy has not disclosed any change in its core thesis: acquiring and holding bitcoin indefinitely, financed through ongoing equity issuances.

Read next: The OCC Just Proposed A Rule That Could Kill Coinbase's USDC Rewards Program

Disclaimer and Risk Warning: The information provided in this article is for educational and informational purposes only and is based on the author's opinion. It does not constitute financial, investment, legal, or tax advice. Cryptocurrency assets are highly volatile and subject to high risk, including the risk of losing all or a substantial amount of your investment. Trading or holding crypto assets may not be suitable for all investors. The views expressed in this article are solely those of the author(s) and do not represent the official policy or position of Yellow, its founders, or its executives. Always conduct your own thorough research (D.Y.O.R.) and consult a licensed financial professional before making any investment decision.
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Strategy Adds 3,015 BTC As Unrealized Losses Grow - Is The Bet Still Paying Off? | Yellow.com