The Trump family’s ventures in digital assets have generated more than $1 billion in realized profits, according to an analysis that traces earnings across tokens, meme coins, stablecoins, and digital collectibles tied to the former U.S. president.
The analysis by Financial Times, focused on confirmed profits, excluding any unrealized paper gains.
At the center of those earnings is World Liberty Financial (WLFI), whose native token has produced roughly $550 million despite falling 57 percent since its September high.
Public trading began only weeks ago after a restricted period, and Donald Trump’s 2024 financial filing lists $57.3 million in personal income from the firm.
Trump-themed meme coins TRUMP and MELANIA contributed a combined $427 million, according to disclosures.
The project’s website says Trump-owned entities control about 80 percent of the meme-coin venture, though how those profits are shared internally remains undisclosed.
The FT added that the official Trump token has dropped more than 91 percent from its January 2025 peak.
Yet community engagement remains strong. In May 2025, Trump hosted a private dinner at one of his golf clubs for the top 220 token holders, including Tron founder Justin Sun.
Beyond tokens, World Liberty Financial’s USD1 stablecoin has sold about $2.71 billion, potentially earning $40–42 million a year in interest if its reserves sit in U.S. government debt.
Meanwhile, Trump-branded digital trading cards, depicting the former president in various costumes, have added “several million dollars” more in revenue.
Trump’s growing crypto footprint coincides with a sharp rise in his overall wealth.
Forbes reported in September that his net worth climbed $3 billion in a year, gains that contrast with previous presidents who divested from private business while in office.
Industry voices say Trump’s dual role as policymaker and participant has transformed the conversation around digital assets.
Speaking with Yellow.com, Eneko Knorr, co-founder and CEO of Stabolut, called the shift “a turning point” for global crypto legitimacy.
“Trump’s pro-crypto stance has been great for the industry,” Knorr said. “It’s unlocked a wave of innovation and confidence that simply wouldn’t have been possible under previous administrations. His backing gave legitimacy to an ecosystem that regulators had long treated with suspicion.”
Still, Knorr noted the ethical tension at play.
“There’s an undeniable conflict of interest — it’s like if a country that once banned nuclear energy suddenly had a president who owns nuclear power plants and decides to go all in,” he said. “The industry wins, but so does he, personally. Still, his success reflects how far the space has come — and if the outcome is a stronger, more open industry, I’m okay with that.”