Donald Trump’s second term has coincided with a sharp shift in how his family makes money, with cryptocurrencies emerging as the single largest source of new wealth as the Trump family generated roughly $1.4 billion from cryptocurrency ventures launched during the first year of the President’s return to the White House.
Crypto Becomes The Dominant New Money Source
When Trump was sworn in again in January 2025, the family’s finances already looked different from his first presidency.
Alongside real estate and licensing deals, the Trumps now controlled a publicly traded social media company, a crypto platform tied to Trump and his sons, and a meme coin (TRUMP) branded around the president.
Over the past year, that exposure has widened further, extending into mining, stablecoins, venture capital, and other asset-heavy businesses.
World Liberty Financial And The Stablecoin Business
Despite the crypto gains, the family’s estimated net worth has remained broadly flat at around $6.8 billion, Bloomberg reported.
The reason is a steep decline in Trump Media & Technology Group, whose shares have fallen about 66% over the past 12 months, offsetting much of the upside from digital assets.
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Crypto has nevertheless become the dominant engine of new income.
The Trump family has earned money through token sales, stakes in crypto-related companies, and a Bitcoin (BTC) mining venture.
World Liberty Financial, a platform linked to Trump and his sons, sold hundreds of millions of dollars’ worth of tokens, while also launching a dollar-pegged stablecoin that has grown to more than $3 billion in circulation.
A Trump-branded meme coin, launched shortly before the inauguration, added hundreds of millions more in estimated value despite sharp price swings.
The expansion has unfolded alongside a friendlier policy environment for crypto.
Pro-Crypto Policies
During his second term, Trump has signed legislation and appointed regulators who scaled back enforcement actions against the industry, moves the administration says are aimed at positioning the U.S. as a global crypto hub.
At the same time, the overlap between policy and profit has drawn scrutiny.
Critics have raised questions about conflicts of interest, given that some token buyers remain anonymous and several crypto entrepreneurs with ties to Trump have benefited from regulatory or legal reprieves.
The White House has rejected those concerns, insisting neither the president nor his family has engaged in conflicts.
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